FEDERALAccidentalHealthcareHealthcareMisdeliveryBusiness Associate (HIPAA)Customer Data InvolvedHEALTH_BASICIDENTITY_BASICMediumResolved
Merkle Direct Marketing
bd_700a9ff5afba6373 · schema v1 · pii pii-v1
Full breach record for Merkle Direct Marketing →Merkle Direct Marketing reported to HHS on 2010-01-11 a breach, categorized as Theft, affecting 15000 individuals' paper records. The company's description clarifies the incident as a misdelivery of mail containing protected health information to incorrect addresses due to an error in its address update process. The mailing contained demographic information, explanations of benefits, clinical information, and diagnoses.
HIPAA clock✓ HHS notified
⚠ no discovery dateNo discovery date was extracted, so no notification clock can be evaluated.
⚠ No discovery dateThe OCR public portal omits the discovery date, so the 60-day notification clock cannot be evaluated from this source — only that the filing was submitted.
Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed15,000 affectedView incident
Source provenance
- Source URL
- https://ocrportal.hhs.gov/ocr/breach/breach_report.jsf
DisclosureLens renders the full SEC/HHS filing inline below from the originating regulator’s public record (§4.5 fair report privilege).
- Filed at
- Jan 11, 2010
- Raw hash
- ba85fe862d3167d2897b150b725c76b942083bc35e6329f5f834fde495fbcc56
Source filing
AI-assisted summary above. The structured extract on this page was generated from the document below. Inspect the source to verify or correct any field.
Reporting entity
- Name
- Merkle Direct Marketingnorm: merkle direct marketing
- Industry
- Business Associate
Victim entity
- Name
- Merkle Direct Marketingnorm: merkle direct marketing
- Industry
- Business Associate
- Industry
- Healthcaresource default
Incident
- Discovered
- Not extracted — the OCR public portal omits it
- Materiality determined
- —
- Notification sent
- —
- Affected individuals
- 15,000
- Data types
- HEALTH_BASICIDENTITY_BASIC
- Attack vector
- Unauthorized Access
Compliance
- Compliance flags
- HHS notified
- Discovery-date grounding
- no discovery dateNo discovery date was extracted, so no notification clock can be evaluated.
- Clock breakdown
Statute Window Elapsed Threshold Status HIPAA Discovered: not extracted→ Notified: not extracted— regulatory submission HHS notified
Extraction provenance
- Status
- No extraction artifact recorded for this disclosure.