MARYLANDAccidentalHealthcareHealthcareMisdeliveryBusiness Associate (HIPAA)Customer Data InvolvedHealth (basic)Identity (basic)MediumResolved

Merkle Direct Marketing

bd_700a9ff5afba6373 · schema v1 · pii pii-v1

Severity

Medium

Discovered

—

Filed

Jan 11, 2010

To disclose

—

Affected

15,000

Confidence

50%

Full breach record for Merkle Direct Marketing →

Merkle Direct Marketing reported to HHS on 2010-01-11 a breach, categorized as Theft, affecting 15000 individuals' paper records. The company's description clarifies the incident as a misdelivery of mail containing protected health information to incorrect addresses due to an error in its address update process. The mailing contained demographic information, explanations of benefits, clinical information, and diagnoses.

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HIPAA clock✓ HHS notified

⚠ no discovery dateNo discovery date was extracted, so no notification clock can be evaluated.

⚠ No discovery dateThe OCR public portal omits the discovery date, so the 60-day notification clock cannot be evaluated from this source — only that the filing was submitted.

Incident timeline — partial

? — ?

Breach window unknown

Jan 11, 2010

Filed

—

No filing yet · watching

Compliance clocks stay unassessable until a regulatory filing lands. Dashed segments fill in automatically when corroboration arrives.

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed15,000 affectedView incident

Name: Merkle Direct Marketing
norm: merkle direct marketing
Industry: Business Associate

Name: Merkle Direct Marketing
norm: merkle direct marketing
Industry: Business Associate
Industry: Healthcaresource default

Discovered: Not extracted — the OCR public portal omits it
Materiality determined: —
Notification sent: —
Affected individuals: 15,000nationwide
Data types: Health (basic)Identity (basic)
HHS breach type: Theft
Where the data lived: Paper / films
Covered-entity type: Business associate
Attack vector: Unauthorized Access

During the incident: Collected the returned mail
Changes made: Updated HIPAA policies and procedures
Source: Quoted from the filing itself, not independently verified.

Compliance flags: HHS notified
Discovery-date grounding: no discovery dateNo discovery date was extracted, so no notification clock can be evaluated.
Clock breakdown: Statute Window Elapsed Threshold Status
HIPAA
Discovered: not extracted
→ Notified: not extracted
— regulatory submission HHS notified

Statute	Window	Elapsed	Threshold	Status
HIPAA	Discovered: not extracted → Notified: not extracted	—	regulatory submission	HHS notified

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://ocrportal.hhs.gov/ocr/breach/breach_report.jsf
DisclosureLens renders the full SEC/HHS filing inline below from the originating regulator’s public record (§4.5 fair report privilege).
Filed at: Jan 11, 2010
Raw hash: ba85fe862d3167d2897b150b725c76b942083bc35e6329f5f834fde495fbcc56

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Reporting entityMerkle Direct Marketing

Victim entityMerkle Direct Marketing

IncidentUnauthorized Access

Stated responseCollected the returned mail

ComplianceHHS notified

Extraction provenanceno artifact recorded

Source provenanceocrportal.hhs.gov

Source filing