HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedFinancial accountIdentity (basic)LowContained

Frame It Easy

bd_6f3a374703285815 · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 3, 2020

Filed

Jan 19, 2021

To disclose

7 weeks

Affected

27state residents only

Linked

2 filings

Confidence

66%

Full breach record for Frame It Easy →2 incidents on file

Frame It Easy notified the New Hampshire Attorney General of a data breach affecting approximately 27 NH residents. Between Oct 29 and Nov 13, 2020, malicious code on its e-commerce site captured payment card data (names, card numbers, CVVs) during transactions. The company discovered the compromise on Dec 3, 2020, engaged forensic investigators, and began notifying affected residents on Jan 8, 2021.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 35 days

discovery → filing · 7 weeks / 47 days

Oct 29, 2020

Begins

Dec 3, 2020

Discovered

Jan 19, 2021

Filed

vs. sector median

1 wks faster

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Montana State AGbd_94b8ebbfe89deb702021-01-08 · +11dCandidate

Name: FRAME
norm: frame
Domain: frame-store.com

Name: Frame It Easy
norm: frame it easy
Industry: Retail & Consumerllm

Discovered: Dec 3, 2020
Breach occurred: Oct 29, 2020 – Nov 13, 2020
Undetected for: 35 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 8, 2021
Affected individuals: 27state-resident count only
Data types: Financial accountIdentity (basic)
Attack vector: Misconfiguration
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Engaged external forensic investigators and data privacy professionals
Provided written notification to affected residents
Advised affected residents about placing fraud alerts and/or security freezes on credit files
Advised affected residents to contact their financial institutions
Changes made: Implemented enhanced security safeguards
Conducting ongoing monitoring of its website
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 7 weeks(47 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Montana State AGJan 8 · first

New Hampshire State AG+11d · this page

Pattern: first filing Jan 8 (MT), last Jan 19 (NH) — a 11-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/frame-it-easy-20210119.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 19, 2021
Raw hash: 92bb9ed98f23aa56a946d2c61c9f2384b740562b513eba2eb6c56b6e96359cb8

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityFRAME

Victim entityFrame It Easy

Incidentdiscovered Dec 3, 2020

Stated responseEngaged external forensic investigators and data privacy professionals

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov