HackingRetail & ConsumerRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsLowContained

Hay House LLC

bd_6a05c4a613d0b33a · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 5, 2024

Filed

Dec 11, 2024

To disclose

6 days

Affected

11state residents only

Linked

5 filings

Confidence

65%

Full breach record for Hay House LLC →

Hay House, LLC notified customers of a data security incident where malicious code on its website captured payment card data (names, card numbers, CVVs, expiration dates) entered between August 3-5, 2024. The company discovered the incident and determined the scope on December 5, 2024. Notices were sent on December 11, 2024. No evidence of identity fraud was found.

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Incident timeline

undetected · 124 days

discovery → filing · 6 days

Aug 3, 2024

Begins

Dec 5, 2024

Discovered

Dec 11, 2024

Filed

vs. sector median

7 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Massachusetts State AGbd_a165ebc9d9b100722024-12-11Verified
Maine State AGbd_bcfd340f3550e17d2024-12-11Candidate
Vermont State AGbd_d6bcf57fe408b2152024-12-10 · +1dVerified
New Hampshire State AGbd_db40540de04ee8422024-12-16 · +5dVerified

Name: Hay House LLC
norm: hay house
Domain: hayhouse.com

Name: Hay House LLC
norm: hay house
Domain: hayhouse.com
Industry: Retail & Consumerllm

Discovered: Dec 5, 2024
Breach occurred: Aug 3, 2024 – Aug 5, 2024
Undetected for: 124 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 11, 2024
Affected individuals: 11state-resident count only
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Misconfiguration
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input Capture
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Commenced a prompt and thorough investigation
Working closely with external data privacy and cybersecurity professionals
Changes made: Continually evaluate and modify our practices and internal controls to enhance the security and privacy of your personal information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 days(6 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Vermont State AGDec 10 · first

Massachusetts State AG+1d

Maine State AG+1d

Montana State AG+1d · this page

New Hampshire State AG+6d

Pattern: first filing Dec 10 (VT), last Dec 16 (NH) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/2025/03/Consumer-notification-letter-42.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 11, 2024
Raw hash: 2e92eb4f501a51d231589056e3248ca805eaeec99c484e418707fbcfa4b5e49a

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityHay House LLC

Victim entityHay House LLC

Incidentdiscovered Dec 5, 2024

Stated responseCommenced a prompt and thorough investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov