Placer AI
bd_69178a247449f397 · schema v1 · pii pii-v2
Full breach record for Placer AI →Threat-actor claim — not a regulatory filing
This row is a claim by the ransomware group Thegentlemen on its public extortion blog. It has not been validated by the victim or any regulator. Treat attribution and counts as the threat actor's assertion until a regulatory filing or victim disclosure corroborates them.
Source: Ransomware.live
Post text · scraped from the leak site
placer.ai Revenue $136.5 Million private US company valued at $1.5 billion that sells foot traffic analytics for physical locations, estimating visits to stores, malls and offices from anonymized data on tens of millions of mobile phones with 92%+ claimed accuracy. It hit $100 million annual recurring revenue in 2024 after growing 80% in a year and serves 4,000+ customers including Sony, Wegmans, BJ's Wholesale, SeaWorld and Bloomberg, which puts Placer data into its Terminal so investors can track company performance before earnings. Money comes from SaaS subscriptions starting around $12,000 a year, API data feeds and add-on datasets, and it has raised $268 million in total funding. Around 630 employees work at Placer.ai after 150 layoffs in January 2025 aimed at reaching profitability, and it owns no factories or stores because its product is pure software and data.
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Incident timeline — mostly unverified
? — ?
Breach window unknown
Oct 10, 2026
Claim posted
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No filing yet · watching
Compliance clocks stay unassessable until a regulatory filing lands. Dashed segments fill in automatically when corroboration arrives.
Claim → filing
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Compliance clock
Not assessable
Evidence ladder
Attacker assertion only. Establishes: claim date, group, alleged victim.
Unlocks: incident narrative, operational impact. Still no compliance clock.
Unlocks: discovery date, data types, affected count, compliance clock.
Unlocks: materiality, stated response, full audit trail. Ceiling removed.
No regulatory filing corroborates this yet — it is the attacker's own assertion. Watch this entity to be notified the moment a filing corroborates or contradicts it.
Source ceiling
- actor name
- victim claim
- ransom/leak status
- discovery date
- materiality
- notification
- affected count
- confirmed data types
- compliance clock
The ✕ fields stay blank until a regulatory filing or victim disclosure lands.
thegentlemen
According to ransomware.live, The Gentlemen is a RaaS group that emerged in July–August 2025, rapidly claiming over 320 victims across 17+ countries by offering affiliates a 90% revenue share, deploying a Go-based locker against Windows, Linux, NAS, and BSD systems; a compromised C2 server in 2026 revealed more than 1,570 linked victims.