Ciclo Cairu

Ciclo Cairu began its activities in 1985 in the city of Pimenta Bueno, Rondônia, selling bicycle parts, repairs and renovations at retail. A small bicycle workshop like many that can be seen in every city. Almost two years later, taking advantage of the great lack of parts suppliers in the replacement market, its owners decided to enter the wholesale bicycle parts sales business, initially supplying other small traders in the sector in nearby cities, an activity that, conducted with a lot of work, seriousness and respect for customers, was very successful and developed rapidly, reaching the entire state and also other neighboring states. The years passed and the company discovered new horizons, with the growing demand and the lack of suppliers in the domestic market, combined with the opening of the market to imports, in 1990 the company began importing products, which brought a significant reduction in the costs of the goods sold, as the products were brought directly from countries such as China, India and Taiwan, countries that are world leaders in the production of bicycles and parts. In 1992, bicycle production in Brazil was only carried out by two large assemblers that divided the national market between themselves. Seeing the need for other options, Ciclo Cairu decided to enter the bicycle assembly market. The company, which at the time had all the components necessary for assembling bicycles, began to assemble single-speed and geared mountain bikes, always assembled with top-of-the-line components. They were very well received, competing on equal terms with other national and imported brands. In 1997, motivated by the Pirelli tire industry, which until then did not have a motorcycle tire distributor in the North region, the company took on yet another challenge of bringing that brand's tires to motorcycle stores and workshops. Knowing the segment, it realized