MalwareRetail & ConsumerRetailRansomwareData ExfiltratedData EncryptedRansom DemandedIdentity (basic)Government IDFinancial accountMediumContained

The Life Is Good Company

bd_661d5805dcec26fe · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 7, 2021

Filed

Jul 26, 2021

To disclose

11 weeks

Affected

3state residents only

Linked

2 filings

Confidence

66%

Full breach record for The Life Is Good Company →

The Life Is Good Company notified the NH AG of a ransomware incident discovered May 7, 2021. An unknown actor accessed systems between May 1-7, 2021, encrypting data and exfiltrating files. Impacted data for 3 NH residents included names, addresses, SSNs, and financial account info. The company engaged forensic specialists, notified law enforcement, and offered 2 years of credit monitoring.

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Incident timeline

undetected · 6 days

discovery → filing · 11 weeks / 80 days

May 1, 2021

Begins

May 7, 2021

Discovered

Jul 26, 2021

Filed

vs. sector median

+2 wks slower

This filing is one of 2 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Massachusetts State AGbd_e60202d81c4b4c072021-07-21 · +5dVerified

Name: The Life Is Good Company
norm: the life is good

Name: The Life Is Good Company
norm: the life is good
Industry: Retail & Consumerllm

Discovered: May 7, 2021
Breach occurred: May 1, 2021 – May 7, 2021
Undetected for: 6 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jul 21, 2021
Affected individuals: 3state-resident count only
Data types: Identity (basic)Government IDFinancial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified federal law enforcement

During the incident: Took steps to secure its systems
Launched an investigation with the assistance of third-party computer forensic specialists
Notified federal law enforcement
Provided preliminary notice to affected employees on May 11, 2021
Provided written notice to affected individuals on or about July 21, 2021
Providing access to credit monitoring and identity restoration services for two years through Transunion
Changes made: Implementing additional safeguards and training to its employees
Reviewing and further enhancing protections as part of ongoing commitment to data security
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 11 weeks(80 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Massachusetts State AGJul 21 · first

New Hampshire State AG+5d · this page

Pattern: first filing Jul 21 (MA), last Jul 26 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/life-good-20210726.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 26, 2021
Raw hash: 42760274beab1887dd8abfb117748bf41db21ba2f91897492dcf4a59825a715b

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityThe Life Is Good Company

Victim entityThe Life Is Good Company

Incidentdiscovered May 7, 2021

Stated responseTook steps to secure its systems

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov