HackingRetail & ConsumerRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedPIIFinancial accountIdentity (basic)LowContained

Alitura Naturals

bd_64919219efbe1ebf · schema v1 · pii pii-v1

Severity

Low

Discovered

May 5, 2021

Filed

Jun 8, 2021

To disclose

5 weeks

Affected

38state residents only

Linked

4 filings

Confidence

64%

Full breach record for Alitura Naturals →

Alitura Naturals notified customers of a security incident involving malicious code on its website from October 2020 to May 2021. The incident may have exposed customer names, addresses, and debit/credit card information. The company removed the malware and is launching a new e-commerce platform with enhanced security.

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Incident timeline

undetected · 216 days

discovery → filing · 5 weeks / 34 days

Oct 1, 2020

Begins

May 5, 2021

Discovered

Jun 8, 2021

Filed

vs. sector median

4 wks faster

This filing is one of 4 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

California State AGbd_88d1eb8fe91f9f602021-06-09 · +1dVerified
Maine State AGbd_e73fb91d0d64aad42021-06-09 · +1dVerified
New Hampshire State AGbd_ccf3504fa3ecc8b12021-06-14 · +6dVerified

Name: Alitura Naturals
norm: alitura naturals
Domain: alituranaturals.com

Name: Alitura Naturals
norm: alitura naturals
Domain: alituranaturals.com
Industry: Retail & Consumerllm

Discovered: May 5, 2021
Breach occurred: Oct 1, 2020 – May 7, 2021
Undetected for: 216 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 5, 2021
Affected individuals: 38state-resident count only
Data types: PIIFinancial accountIdentity (basic)
Attack vector: Misconfiguration
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1052 Exfiltration Over Physical Medium
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Immediately removed the malicious code
Accelerating the launch of our brand new website on an e-commerce platform with more robust data security
Changes made: Accelerating the launch of our brand new website on an e-commerce platform with more robust data security
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(34 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Montana State AGJun 8 · first · this page

California State AG+1d

Maine State AG+1d

New Hampshire State AG+6d

Pattern: first filing Jun 8 (MT), last Jun 14 (NH) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/Alt-notif.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 8, 2021
Raw hash: 23df8b26c84445e13e5236949fd024670474a86574be479d2f5fc586abf1f06c

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityAlitura Naturals

Victim entityAlitura Naturals

Incidentdiscovered May 5, 2021

Stated responseImmediately removed the malicious code

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov