PhysicalRetail & ConsumerRetailTheftCustomer Data InvolvedGovernment IDIdentity (basic)HighContained

HEINEKEN USA

bd_62130af73df4cccc · schema v1 · pii pii-v1

Severity

High

Discovered

Apr 11, 2022

Filed

Apr 21, 2022

To disclose

10 days

Affected · nationwide

1,1251 in this filing

Linked

2 filings

Confidence

65%

Full breach record for HEINEKEN USA →2 incidents on file

HEINEKEN USA reported a data breach on March 29, 2022, discovered on April 11, 2022, involving the loss or theft of a device containing names and Social Security Numbers. 1,125 individuals were affected, including 1 Maine resident. Written notification was sent on April 21, 2022, offering 24 months of Experian IdentityWorks services.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Apr 11, 2022 → Filed with AG Apr 21, 202210d ✓ ME AG ≤30d10 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 13 days

discovery → filing · 10 days

Mar 29, 2022

Begins

Apr 11, 2022

Discovered

Apr 21, 2022

Filed

vs. sector median

6 wks faster

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Indiana State AGbd_f62bf5d3be4b1e992022-04-21Verified

Name: HEINEKEN USA
norm: heineken usa

Name: HEINEKEN USA
norm: heineken usa
Industry: Retail & Consumerllm

Discovered: Apr 11, 2022
Breach occurred: Mar 29, 2022
Undetected for: 13 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 21, 2022
Affected individuals: 1,125state + nationwide
Data types: Government IDIdentity (basic)
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1052 Exfiltration Over Physical Medium
Threat actor: External
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: removable_media

During the incident: Sent written notification to affected consumers
Offered 24 months of Experian IdentityWorks identity theft protection services
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 10 days(10 days from discovery to filing)
Compliance flags: ME AG ≤30d · 10d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Apr 11, 2022
→ Filed with AG: Apr 21, 2022
10d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Apr 11, 2022 → Filed with AG: Apr 21, 2022	10d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Indiana State AGApr 21 · first

Maine State AGApr 21 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/00a94ed1-2d8b-4e50-b13f-4994a1eecb75.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 21, 2022
Raw hash: 0efb6f78f80c3c30a227a703af1c977be13fa0ce90499c368580b0c513104b64

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityHEINEKEN USA

Victim entityHEINEKEN USA

Incidentdiscovered Apr 11, 2022

Stated responseSent written notification to affected consumers

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov