DisclosureLens
AccidentalRetail & ConsumerRetailMisconfigurationCustomer Data InvolvedIdentity (basic)Financial accountLowContained

Capital Brands Holdings, LLC

bd_5e8ac7135a2ec2f9 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jan 5, 2021

Filed

May 3, 2021

To disclose

17 weeks

Affected

88state residents only

Linked

2 filings

Confidence

66%
Full breach record for Capital Brands Holdings, LLC2 incidents on file

Capital Brands Holdings notified the New Hampshire Attorney General of a data event affecting 88 NH residents. On Jan 4, 2021, suspicious transactions on its e-commerce platform were detected. On Jan 5, 2021, malicious code injection was discovered. The code could have been used to collect customer name, address, and payment card info. Capital Brands secured the platform, notified law enforcement, and provided 12 months of credit monitoring via Experian to affected individuals.

Incident timeline

undetected · 1 days
discovery → filing · 17 weeks / 118 days

Jan 4, 2021

Begins

Jan 5, 2021

Discovered

May 3, 2021

Filed

vs. sector median

+9 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Filing propagation · 2 filings · 2 states

View merged incident ↗
Montana State AGApr 27 · first
New Hampshire State AG+6d · this page

Pattern: first filing Apr 27 (MT), last May 3 (NH) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.