MalwareRetail & ConsumerTechnologyRetailRansomwareStolen CredentialsSupply Chain (3P Vendor)Data ExfiltratedCustomer Data InvolvedPIIIdentity (basic)Financial accountPCIMediumContained

Bluemercury, Inc.

bd_5ba2a1d8aff2e354 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Nov 28, 2016

Filed

Feb 23, 2017

To disclose

12 weeks

Affected · nationwide

54,00069 in this filing

Linked

2 filings

Confidence

65%

Full breach record for Bluemercury, Inc. →

Bluemercury, Inc. notified Montana of a data breach involving its former digital platform provider, Aptos. Cyber criminals placed malware on Aptos' servers, gaining unauthorized access to Bluemercury's data between February and December 2016. Approximately 54,000 individuals' names, addresses, phone numbers, emails, and credit/debit card numbers were compromised. Bluemercury ended its relationship with Aptos and offered 12 months of identity protection services.

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Incident timeline

undetected · 301 days

discovery → filing · 12 weeks / 87 days

Feb 1, 2016

Begins

Nov 28, 2016

Discovered

Feb 23, 2017

Filed

vs. sector median

+4 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Oregon State AGbd_2642f08b1384fa7f2017-03-10 · +15dVerified by operator

Name: Bluemercury, Inc.
norm: bluemercury
Domain: bluemercury.com

Name: Bluemercury, Inc.
norm: bluemercury
Domain: bluemercury.com
Industry: Retail & ConsumerllmTechnologyllm

Discovered: Nov 28, 2016
Breach occurred: Feb 1, 2016 – Dec 31, 2016
Undetected for: 301 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 22, 2017
Affected individuals: 54,000state + nationwide
Data types: PIIIdentity (basic)Financial accountPCI
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1078 Valid AccountsT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Aptos contacted Federal law enforcement agencies and the U.S. Department of Justice
Third party: via Aptosvendor
Initial access: supply_chain

During the incident: Ended relationship with Aptos in September 2016
Working with Aptos to learn more about the incident
Instructed Aptos to destroy any and all remaining Bluemercury client data
Arranged for AllClear ID to provide identity protection support for 12 months at no cost
Changes made: Offered 12 months of complimentary identity protection support through AllClear ID
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(87 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Montana State AGFeb 23 · first · this page

Oregon State AG+15d

Pattern: first filing Feb 23 (MT), last Mar 10 (OR) — a 15-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/Bluemercury-Inc.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 23, 2017
Raw hash: fe4b9301ce796ab3567b9931351d7a234658c8b79fb6b9fc528fff9b0b173f2e

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityBluemercury, Inc.

Victim entityBluemercury, Inc.

Incidentdiscovered Nov 28, 2016

Stated responseEnded relationship with Aptos in September 2016

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov