HackingHospitalityCustomer Data InvolvedData ExfiltratedDelayed DiscoveryIdentity (basic)Financial accountFinancial credentialsMediumContained

New Enchantment Group

bd_5afe2fe42fec4680 · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 4, 2023

Filed

Jun 6, 2023

To disclose

5 weeks

Affected · nationwide

5,56812 in this filing

Confidence

65%

Full breach record for New Enchantment Group →2 incidents on file

New Enchantment Group, LLC reported an external system breach that occurred between October 3 and October 4, 2022. The breach was discovered on May 4, 2023. The incident affected 12 Maine residents, compromising their names and financial account or credit/debit card numbers along with associated security codes or PINs. The company offered 12 months of credit monitoring services through Experian.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered May 4, 2023 → Filed with AG Jun 6, 202333d ⏱ ME AG >30d5 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 213 days

discovery → filing · 5 weeks / 33 days

Oct 3, 2022

Begins

May 4, 2023

Discovered

Jun 6, 2023

Filed

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed5,568 affectedView incident

Name: New Enchantment Group
norm: new enchantment

Name: New Enchantment Group
norm: new enchantment

Discovered: May 4, 2023
Breach occurred: Oct 3, 2022 – Oct 4, 2022
Undetected for: 213 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 6, 2023
Affected individuals: 5,568state + nationwide
Data types: Identity (basic)Financial accountFinancial credentials
Data elements: Financial account number
Attack vector: Unauthorized Access
Threat actor: External

During the incident: Provided 12 months of identity theft protection services through Experian
Sent written notification to affected consumers
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(33 days from discovery to filing)
Compliance flags: ME AG >30d · 33d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: May 4, 2023
→ Filed with AG: Jun 6, 2023
33d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: May 4, 2023 → Filed with AG: Jun 6, 2023	33d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/30046e47-1276-423e-99c3-0669e44e44ef.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 6, 2023
Raw hash: e235add53cd03d3b24243dbf87cc7803b1ff062b59829675a8e85e026830c2fc

Reporting entityNew Enchantment Group

Victim entityNew Enchantment Group

Incidentdiscovered May 4, 2023

Stated responseProvided 12 months of identity theft protection services through Experian

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov