HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountHighContained

PurFoods Holdings, LLC

bd_5922a07dfc32ec37 · schema v1 · pii pii-v1

Severity

High

Discovered

Jul 10, 2023

Filed

Aug 25, 2023

To disclose

7 weeks

Affected · nationwide

1,237,6812,248 in this filing

Linked

13 filings

Confidence

65%

Full breach record for PurFoods Holdings, LLC →

PurFoods, LLC, an Iowa-based commercial entity, reported an external system breach (hacking) occurring on January 16, 2023, discovered on July 10, 2023. The incident affected 1,237,681 individuals, including 2,248 Maine residents. Compromised data included names and financial account/credit card numbers. The company provided written notification on August 25, 2023, and offered identity theft protection services via Kroll.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jul 10, 2023 → Filed with AG Aug 25, 202346d ⏱ ME AG >30d7 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 175 days

discovery → filing · 7 weeks / 46 days

Jan 16, 2023

Begins

Jul 10, 2023

Discovered

Aug 25, 2023

Filed

vs. sector median

1 wks faster

This filing is one of 13 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

HHS OCRbd_2348d2b3c548f4132023-08-25Verified
Massachusetts State AGbd_45869f2bc5c79a752023-08-25Verified
New Hampshire State AGbd_71f79a87b2334fa22023-08-25Verified
Montana State AGbd_c2d1d182956f3f112023-08-25Verified

Show 6 more filings ↓up to 6d gap

California State AGbd_d13fdb19999e965e2023-08-25Verified
Indiana State AGbd_deb31006ed70dde82023-08-25Verified
Vermont State AGbd_e470432f0b0b59282023-08-25Verified
South Carolina State AGbd_e7c24620c0d2d47c2023-08-25Verified
Washington State AGbd_eaf838850645f5a22023-08-25Verified
Oregon State AGbd_b19ff7b969be846d2023-08-31 · +6dVerified

Showing first 10 of 12 linked disclosures.

Name: PurFoods Holdings, LLC
norm: purfoods holdings

Name: PurFoods Holdings, LLC
norm: purfoods holdings
Industry: Retail & Consumerllm

Discovered: Jul 10, 2023
Breach occurred: Jan 16, 2023
Undetected for: 175 daysoccurrence → discovery
Materiality determined: —
Notification sent: Aug 25, 2023
Affected individuals: 1,237,681state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Sent written notification to affected individuals
Offered identity theft protection services through Kroll for 12 and 24 months
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 7 weeks(46 days from discovery to filing)
Compliance flags: ME AG >30d · 46dME CRA notice due
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jul 10, 2023
→ Filed with AG: Aug 25, 2023
46d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jul 10, 2023 → Filed with AG: Aug 25, 2023	46d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

HHS OCRAug 25 · first

Massachusetts State AGAug 25 · first

New Hampshire State AGAug 25 · first

Montana State AGAug 25 · first

California State AGAug 25 · first

Indiana State AGAug 25 · first

Vermont State AGAug 25 · first

South Carolina State AGAug 25 · first

Washington State AGAug 25 · first

Maine State AGAug 25 · first · this page

Oregon State AG+6d

Pattern: first filing Aug 25 (IA), last Aug 31 (OR) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 12 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/c7ad1c53-6e20-41d8-8fb6-f1ccd0e3e0cc.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 25, 2023
Raw hash: f3f3df89479526360d25d290be526188b5c165f0667859bc57bd6a4be2078fc4

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityPurFoods Holdings, LLC

Victim entityPurFoods Holdings, LLC

Incidentdiscovered Jul 10, 2023

Stated responseSent written notification to affected individuals

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov