MalwareFinancial ServicesFinanceRansomwareData EncryptedRansom DemandedIdentity (basic)Government IDCredentialsHighContained

Estrella Franchising, LLC

bd_579714af179e3b71 · schema v1 · pii pii-v1

Severity

High

Discovered

Feb 1, 2025

Filed

Mar 3, 2025

To disclose

4 weeks

Affected · nationwide

16,37961 in this filing

Linked

5 filings

Confidence

67%

Full breach record for Estrella Franchising, LLC →

Estrella Franchising, LLC d/b/a Estrella Insurance reported a ransomware attack on January 22, 2025, discovered on February 1, 2025. The incident affected 16,379 individuals nationwide, including 61 Maine residents. Compromised data included names, contact info, SSNs, driver's license numbers, and online account credentials. Estrella engaged forensic experts, reset passwords, restored backups, and notified law enforcement. Affected individuals were offered 24 months of Experian identity protection services.

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Maine clockDiscovered Feb 1, 2025 → Filed with AG Mar 3, 202530d ✓ ME AG ≤30d4 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 10 days

discovery → filing · 4 weeks / 30 days

Jan 22, 2025

Begins

Feb 1, 2025

Discovered

Mar 3, 2025

Filed

vs. sector median

4 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Nebraska State AGbd_7354da2d856488aa2025-03-03Verified
Massachusetts State AGbd_7aa63a9c098f1c0d2025-03-03Verified
Indiana State AGbd_c4ee8fadef7f2ce92025-03-03Verified
Maryland State AGbd_f03d024fde018a942025-03-03Verified

Name: McDermott Will & Emery
norm: mcdermott will emery

Name: Estrella Franchising, LLC
norm: estrella franchising
Also named: Estrella Franchising, LLCdba oflegal entity
Estrella Insurancedba oftrade name
Industry: Financial Servicesllm

Discovered: Feb 1, 2025
Breach occurred: Jan 22, 2025
Undetected for: 10 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 3, 2025
Affected individuals: 16,379state + nationwide
Data types: Identity (basic)Government IDCredentials
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Notified law enforcement and is cooperating with their investigation

During the incident: Resetting passwords
Restoring files from backup data
Enhancing security safeguards
Retaining outside legal and forensic experts to assist
Notified law enforcement and is cooperating with their investigation
Changes made: Enhancing security safeguards
Restoring files from backup data
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 4 weeks(30 days from discovery to filing)
Compliance flags: ME AG ≤30d · 30d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Feb 1, 2025
→ Filed with AG: Mar 3, 2025
30d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Feb 1, 2025 → Filed with AG: Mar 3, 2025	30d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Nebraska State AGMar 3 · first

Massachusetts State AGMar 3 · first

Indiana State AGMar 3 · first

Maryland State AGMar 3 · first

Maine State AGMar 3 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/c965c5d2-888b-4f1d-bc5c-1d9c7d033943.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 3, 2025
Raw hash: 4343109644b2e923ac381f931b428825447cf76c12b7fdc19928bbd70b609deb

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityMcDermott Will & Emery

Victim entityEstrella Franchising, LLC

Incidentdiscovered Feb 1, 2025

Stated responseResetting passwords

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov