MalwareRetail & ConsumerRetailRansomwareData EncryptedDelayed DiscoveryPIIIdentity (basic)Financial accountLowContained

Rea.deeming Beauty, Inc.

bd_4bb405c530096969 · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 26, 2017

Filed

Jan 5, 2018

To disclose

10 weeks

Affected

36state residents only

Confidence

65%

Rea.deeming Beauty, Inc. (dba beautyblender) notified customers of a data breach involving malware on its website that collected payment card information. The malware was present between April 23, 2015, and October 26, 2017. The company engaged forensic investigators and implemented security measures. No specific affected individual count was provided in this notice.

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Incident timeline

undetected · 917 days

discovery → filing · 10 weeks / 71 days

Apr 23, 2015

Begins

Oct 26, 2017

Discovered

Jan 5, 2018

Filed

vs. sector median

+2 wks slower

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed36 affectedView incident

Name: Rea.deeming Beauty, Inc.
norm: rea.deeming beauty
Domain: abeautyblender.com

Name: Rea.deeming Beauty, Inc.
norm: rea.deeming beauty
Domain: abeautyblender.com
Industry: Retail & Consumerllm

Discovered: Oct 26, 2017
Breach occurred: Apr 23, 2015 – Oct 26, 2017
Undetected for: 917 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 5, 2018
Affected individuals: 36state-resident count only
Data types: PIIIdentity (basic)Financial account
Attack vector: Misconfiguration
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Notify any required state regulators and the credit reporting agencies about this incident
Initial access: exploit_public_facing

During the incident: Launched an internal investigation
Contacted our website hosting company
Retained a third party forensic investigator to assist with our investigation
Removed the infected code that led to the vulnerability
Implemented additional security measures to reduce the likelihood of a similar incident from happening in the future
Notify any required state regulators and the credit reporting agencies about this incident
Changes made: Removed the infected code that led to the vulnerability
Implemented additional security measures to reduce the likelihood of a similar incident from happening in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 10 weeks(71 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/Beautyblinders.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 5, 2018
Raw hash: 5ba4ae77019dab46e5924834fe50950c9dca94547ddb75d3cc1f595f9e1702c4

Reporting entityRea.deeming Beauty, Inc.

Victim entityRea.deeming Beauty, Inc.

Incidentdiscovered Oct 26, 2017

Stated responseLaunched an internal investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov