DisclosureLens
HackingTechnologyRetail & ConsumerInformationStolen CredentialsCustomer Data InvolvedMedium

ROKU, INC.

bd_49c6d0ded27361a1 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 4, 2024

Filed

Mar 8, 2024

To disclose

9 weeks

Affected · nationwide

15,36376 in this filing

Linked

3 filings

Confidence

65%
Full breach record for ROKU, INC. →2 incidents on file

Roku Inc. experienced a data breach affecting 15,363 individuals, including 76 Maine residents. The breach occurred from December 28, 2023, to February 21, 2024, and was discovered between January 4, 2024, and February 21, 2024. The incident involved unauthorized individuals using account credentials, believed to be obtained from third-party sources, to access customer accounts. Consumers were notified in writing on March 8, 2024. Identity theft protection services were not offered.

Maine clockDiscovered Jan 4, 2024 → Filed with AG Mar 8, 202464d ⏱ ME AG >30d9 weeks discovery → filing
⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 7 days
discovery → filing · 9 weeks / 64 days

Dec 28, 2023

Begins

Jan 4, 2024

Discovered

Mar 8, 2024

Filed

vs. sector median

9 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Filing propagation · 3 filings · 3 states

View merged incident ↗
Indiana State AGDec 28 · first
California State AG+71d
Maine State AG+71d · this page

Pattern: first filing Dec 28 (IN), last Mar 8 (ME) — a 71-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.