HackingRetail & ConsumerRetailStolen CredentialsCapture Stored DataData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDFinancial accountHighActive

Furniture Mart USA

bd_4712c04a1d32cb5e · schema v1 · pii pii-v1

Severity

High

Discovered

Nov 3, 2024

Filed

Jan 24, 2025

To disclose

12 weeks

Affected

1,184state residents only

Linked

6 filings

Confidence

66%

Full breach record for Furniture Mart USA →

Furniture Mart, USA notified Iowa AG of a data event affecting 1,184 Iowa residents. Unauthorized access occurred on Nov 3, 2024, involving names, SSNs, financial account info, and driver's licenses. Investigation ongoing; federal law enforcement notified. Credit monitoring offered.

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Iowa clock✓ IA AG ≤5 bday12 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 12 weeks / 82 days

Nov 3, 2024

Begins

Nov 3, 2024

Discovered

Jan 24, 2025

Filed

vs. sector median

+4 wks slower

This filing is one of 6 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Nebraska State AGbd_0f17abe676378aeb2025-01-24Candidate
Vermont State AGbd_27a4603ba17b95312025-01-24Verified
Indiana State AGbd_494086341811f39b2025-01-24Verified
Maine State AGbd_71d6e129a39bb4362025-01-24Verified

Show 1 more filing ↓up to 454d gap

Maryland State AGbd_b505b012826158942026-04-23 · +454dVerified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Furniture Mart USA
norm: furniture mart usa
Domain: fm-usa.com
Industry: Retail & Consumerllm

Discovered: Nov 3, 2024
Breach occurred: Nov 3, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 24, 2025
Affected individuals: 1,184state-resident count only
Data types: Identity (basic)Government IDFinancial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated Collection
Threat actor: ExternalFinancial
Regulator citations: Notified federal law enforcement regarding the eventProviding written notice of this event to relevant state regulators, as necessary, and to the three major credit reporting agencies, Equifax, Experian, and TransUnion

During the incident: Moved quickly to secure its network
Investigated the suspicious activity
Notified potentially affected individuals
Notified federal law enforcement regarding the event
Providing access to credit monitoring services for twelve (12) months, through IDX to individuals whose personal information was potentially affected by this event, at no cost to these individuals
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this event to relevant state regulators, as necessary, and to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Reviewing its policies and procedures to reduce the likelihood of similar future events
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(82 days from discovery to filing)
Compliance flags: IA AG ≤5 bday
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Nebraska State AGJan 24 · first

Vermont State AGJan 24 · first

Indiana State AGJan 24 · first

Maine State AGJan 24 · first

Iowa State AGJan 24 · first · this page

Maryland State AG+454d

Pattern: first filing Jan 24 (NE), last Apr 23 (MD) — a 454-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.iowaattorneygeneral.gov/media/cms/1242025_Furniture_Mart_USA_E677D29B59CCC.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 24, 2025
Raw hash: 2c2a2fbbdc10928ac3d028c73d4c9dc0ad9a6293e5025f90e6832aa68bab193b

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityFurniture Mart USA

Incidentdiscovered Nov 3, 2024

Stated responseMoved quickly to secure its network

ComplianceIA AG ≤5 bday

Extraction provenanceno artifact recorded

Source provenancewww.iowaattorneygeneral.gov