HackingTechnologyRetail & ConsumerInformationStolen CredentialsTargetedCustomer Data InvolvedPIIIdentity (basic)Financial accountCredentialsLowContained

Zola, Inc.

bd_45f7b8b1b0320be3 · schema v1 · pii pii-v1

Severity

Low

Discovered

May 21, 2022

Filed

Jul 5, 2022

To disclose

6 weeks

Affected

7state residents only

Linked

5 filings

Confidence

66%

Full breach record for Zola, Inc. →

Zola, Inc. notified users of a credential stuffing incident beginning May 20, 2022. Attackers used stolen credentials from other breaches to access Zola accounts. Compromised data included names, purchase history, shipping addresses, phone numbers, Zola store credit, and partial payment/bank details. Zola reset all user passwords and engaged external security firms.

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Incident timeline

undetected · 1 days

discovery → filing · 6 weeks / 45 days

May 20, 2022

Begins

May 21, 2022

Discovered

Jul 5, 2022

Filed

vs. sector median

12 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Indiana State AGbd_af718cd2b674b7012022-07-05Verified
Massachusetts State AGbd_e0cfe06e42fe1f832022-07-05Verified
Maine State AGbd_a844ea2b795ac2fc2022-07-04 · +1dVerified
Maine State AGbd_2f5533f430a9894b2022-06-21 · +14dCandidate

Name: Zola, Inc.
norm: zola
Domain: zola.com

Name: Zola, Inc.
norm: zola
Domain: zola.com
Industry: TechnologyllmRetail & Consumerllm

Discovered: May 21, 2022
Breach occurred: May 20, 2022
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: 7state-resident count only
Data types: PIIIdentity (basic)Financial accountCredentials
Attack vector: Phishing
MITRE ATT&CK: T1078 Valid AccountsT1114 Email Collection
Threat actor: ExternalFinancial
Regulator citations: reported the incident to law enforcement
Initial access: valid_credentials

During the incident: Reset passwords for all Zola registered users
Reported the incident to law enforcement
Worked to address or reverse any known unauthorized account activity
Engaged in a continual process to enhance our security measures
Working with an external security company
Changes made: Working with an external security company in addition to our internal Trust & Safety Team to protect our community
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(45 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 4 states

View merged incident ↗

Maine State AGJun 21 · first

Maine State AG+13d

Indiana State AG+14d

Massachusetts State AG+14d

Montana State AG+14d · this page

Pattern: first filing Jun 21 (ME), last Jul 5 (MT) — a 14-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/OCP/Consumer-Notification-Letter-371.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 5, 2022
Raw hash: f674f1e6e135ed4cc1c07d8b54553fc4082409272a1bacc69ea90ff686ee0f8b

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityZola, Inc.

Victim entityZola, Inc.

Incidentdiscovered May 21, 2022

Stated responseReset passwords for all Zola registered users

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov