DisclosureLens
HackingRetail & ConsumerTechnologyRetailStolen CredentialsCustomer Data InvolvedTargetedIdentity (basic)Financial accountCredentialsMediumContained

Pono Products, Inc.

bd_445b8dc84cc63ad0 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Filed

Mar 29, 2012

To disclose

Affected · nationwide

1,00010 in this filing

Linked

2 filings

Confidence

64%
Full breach record for Pono Products, Inc.

Pono Products, Inc. (d/b/a reuseit.com) notified New Hampshire that a data breach affected approximately 10 state residents out of 1,000 total customers. The incident occurred between August 22 and September 28, 2011, involving unauthorized access to customer login, password, and credit card data. Notices were sent on March 29, 2012.

Incident timeline

Aug 22, 2011

Begins

Mar 29, 2012

Filed

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Filing propagation · 2 filings · 2 states

View merged incident ↗
New Hampshire State AGMar 29 · first · this page

Pattern: first filing Mar 29 (NH), last Apr 9 (CA) — a 11-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.