MalwareRetail & ConsumerRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedFinancial accountIdentity (basic)MediumContained

AKIRA

bd_43f1d8311789a654 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jul 14, 2017

Filed

Sep 1, 2017

To disclose

7 weeks

Affected

1,245state residents only

Linked

4 filings

Confidence

66%

Full breach record for AKIRA →

Akira disclosed that malicious code injected into its e-commerce site (shopakira.com) collected payment card information (name, billing address, full credit card number, expiration date, CVV) from November 2016 to July 2017. The incident was discovered on July 14, 2017, when Akira was advised of potential fraud. 1,245 California residents were affected. Akira removed the code, hired forensic investigators, and is providing fraud prevention guidance to affected customers.

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California clockDiscovered Jul 14, 2017 → Notified Sep 1, 201749d ✓ CA 60-day OK7 weeks discovery → filing

Incident timeline

undetected · 255 days

discovery → filing · 7 weeks / 49 days

Nov 1, 2016

Begins

Jul 14, 2017

Discovered

Sep 1, 2017

Filed

vs. sector median

3 wks faster

This filing is one of 4 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

New Hampshire State AGbd_05392b94426154142017-09-01Verified
Massachusetts State AGbd_2bd90a4e783ba46e2017-09-01Verified
Montana State AGbd_cb93e9717f4fc99b2017-09-01Candidate

Name: AKIRA
norm: akira
Domain: shopakira.com

Name: AKIRA
norm: akira
Domain: shopakira.com
Industry: Retail & Consumerllm

Discovered: Jul 14, 2017
Breach occurred: Nov 1, 2016 – Jul 20, 2017
Undetected for: 255 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 1, 2017
Affected individuals: 1,245state-resident count only
Data types: Financial accountIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Notified California Attorney General
Initial access: exploit_public_facing

During the incident: Initiated an internal investigation
Hired a third-party forensic investigator
Removed the malicious code from the affected system
Implemented additional security measures
Changes made: Providing potentially affected individuals with guidance on how to better protect against identity theft and fraud
Providing information on how to place a fraud alert and security freeze on one's credit file
Providing contact details for the national consumer reporting agencies
Providing information on how to obtain a free credit report
Encouraging customers to review account statements and monitor free credit reports
Encouraging customers to contact the Federal Trade Commission, their state Attorney General, and law enforcement to report attempted or actual identity theft and fraud
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 7 weeks(49 days from discovery to filing)
Compliance flags: CA 60-day OK · 49d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Jul 14, 2017
→ Notified: Sep 1, 2017
49d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Jul 14, 2017 → Notified: Sep 1, 2017	49d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

New Hampshire State AGSep 1 · first

Massachusetts State AGSep 1 · first

Montana State AGSep 1 · first

California State AGSep 1 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-101562
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 1, 2017
Raw hash: dc8a724f132ce92c24699aa9c0115dbf0d10c3c55d812692b74139f96f0e3d9f

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityAKIRA

Victim entityAKIRA

Incidentdiscovered Jul 14, 2017

Stated responseInitiated an internal investigation

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov