PhysicalTechnologyInformationTheftEmployee Data InvolvedIdentity (basic)Government IDEmploymentMediumContained

Gracenote

bd_43408ffabadc8ea9 · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 19, 2017

Filed

Jun 15, 2017

To disclose

27 days

Affected

1state residents only

Confidence

66%

Full breach record for Gracenote →2 incidents on file

Gracenote, a Nielsen subsidiary, reported the theft of an employee laptop in California on May 18, 2017. The laptop contained PII of current and former employees, including SSNs and compensation data. One New Hampshire resident was notified on June 20, 2017, and offered two years of credit monitoring via Kroll.

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Incident timeline

undetected · 1 days

discovery → filing · 27 days

May 18, 2017

Begins

May 19, 2017

Discovered

Jun 15, 2017

Filed

vs. sector median

9 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed1 affectedView incident

Name: NIELSEN COMPANY THE
norm: nielsen company the
Domain: nielsen.com

Name: Gracenote
norm: gracenote
Domain: gracenote.com
Industry: Technologyllm

Discovered: May 19, 2017
Breach occurred: May 18, 2017
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Jun 20, 2017
Affected individuals: 1state-resident count only
Data types: Identity (basic)Government IDEmployment
Attack vector: Unknown
MITRE ATT&CK: T1052 Exfiltration Over Physical Medium
Regulator citations: Notified New Hampshire Attorney General Joseph A. Foster

During the incident: Secured the services of Kroll to provide identity monitoring
Notified the New Hampshire Attorney General
Notified the affected employee
Changes made: Offered two years of complimentary credit monitoring and identity theft restoration services through Kroll
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 27 days(27 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/nielsen-20170615.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 15, 2017
Raw hash: 836219c3beeebe3ca859cc182a7cd70a920743f1b7ed0c37480383bb979a6f38

Reporting entityNIELSEN COMPANY THE

Victim entityGracenote

Incidentdiscovered May 19, 2017

Stated responseSecured the services of Kroll to provide identity monitoring

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov