Social EngineeringHealthcareRetail & ConsumerHealthcarePhishingStolen CredentialsCustomer Data InvolvedMulti-Stage ChainIdentity (basic)Government IDMediumContained

Freedom Plaza Senior Living

bd_4079b049cac9f8e1 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Sep 16, 2024

Filed

Jul 21, 2025

To disclose

44 weeks

Affected

2state residents only

Linked

5 filings

Confidence

65%

Full breach record for Freedom Plaza Senior Living →

Freedom Plaza Senior Living notified New Hampshire AG of unauthorized access to employee email accounts between Sept 6 and Oct 3, 2024, discovered Sept 16, 2024. Attack likely via phishing leading to credential compromise. Data at risk: names and SSNs of 2 NH residents. Remediation included forensic investigation, account security, and 12 months credit monitoring.

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Incident timeline

undetected · 10 days

discovery → filing · 44 weeks / 308 days

Sep 6, 2024

Begins

Sep 16, 2024

Discovered

May 13, 2025

Scope determined

Jul 21, 2025

Filed

vs. sector median

+32 wks slower

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Massachusetts State AGbd_f4e52f735fd177f92025-07-12 · +9dVerified
HHS OCRbd_7f643ac83bcf6b502025-07-11 · +10dVerified
Vermont State AGbd_85d05e7595cc08aa2025-07-11 · +10dCandidate
Illinois State AGbd_e43499eaa9e4163c2025-07-01 · +20dVerified

Name: Freedom Plaza Senior Living
norm: freedom plaza senior living

Name: Freedom Plaza Senior Living
norm: freedom plaza senior living
Industry: HealthcarellmRetail & Consumerllm

Discovered: Sep 16, 2024
Breach occurred: Sep 6, 2024 – Oct 3, 2024
Undetected for: 10 daysoccurrence → discovery
Materiality determined: May 13, 2025
Notification sent: Jul 11, 2025
Affected individuals: 2state-resident count only
Data types: Identity (basic)Government ID
Data elements: Social Security number
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing LinkT1078 Valid AccountsT1114 Email Collection
Threat actor: ExternalFinancial
Initial access: phishing_link

During the incident: Engaged third-party incident response and data forensic specialists
Took immediate action to secure the accounts
Undertook a thorough investigation
Implemented additional technical safeguards
Offering 12 months of complimentary credit monitoring and identity protection services
Changes made: Implemented additional technical safeguards to further enhance the security of information in its possession and to prevent similar events from happening in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 44 weeks(308 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Illinois State AGJul 1 · first

HHS OCR+10d

Vermont State AG+10d

Massachusetts State AG+11d

New Hampshire State AG+20d · this page

Pattern: first filing Jul 1 (IL), last Jul 21 (NH) — a 20-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/freedom-plaza-senior-living-20250721.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 21, 2025
Raw hash: 98083c871b8391b91dbe8c5882458a1bff69751eb19c63b1dec33fea9e95c2ec

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityFreedom Plaza Senior Living

Victim entityFreedom Plaza Senior Living

Incidentdiscovered Sep 16, 2024

Stated responseEngaged third-party incident response and data forensic specialists

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov