HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountCredentialsLowContained

Totally Promotional

bd_3f945076b2e88a35 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 6, 2015

Filed

Aug 17, 2015

To disclose

6 weeks

Affected

Not disclosed

Confidence

65%

Full breach record for Totally Promotional →4 incidents on file

Totally Promotional notified the NH AG of a breach where unauthorized individuals accessed customer data between June 23 and July 10, 2015. Data included names, addresses, emails, and payment card details. Customers were notified starting August 13, 2015. The company engaged forensic investigators and secured the system.

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Incident timeline

undetected · 13 days

discovery → filing · 6 weeks / 42 days

Jun 23, 2015

Begins

Jul 6, 2015

Discovered

Aug 17, 2015

Filed

vs. sector median

2 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.ConfirmedView incident

Name: Totally Promotional
norm: totally promotional
Domain: totallypromotional.com

Name: Totally Promotional
norm: totally promotional
Domain: totallypromotional.com
Industry: Retail & Consumerllm

Discovered: Jul 6, 2015
Breach occurred: Jun 23, 2015 – Jul 10, 2015
Undetected for: 13 daysoccurrence → discovery
Materiality determined: —
Notification sent: Aug 13, 2015
Affected individuals: Not disclosed
Data types: Identity (basic)Financial accountCredentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid AccountsT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Attorney General
Initial access: exploit_public_facing

During the incident: Engaged a computer security firm to investigate
Stopped the attack
Hired a team of data security experts to investigate how this happened
Closed the access point that the cyber attackers used
Removed the malware they left behind
Submitted to a series of internal and external security audits
Changes made: Conducted a review of its practices, policies, and procedures
Implemented enhanced measures to prevent something like this from happening in the future
Working closely with all major credit card suppliers to ensure the incident is properly addressed
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(42 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/totally-promotional-20150817.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 17, 2015
Raw hash: 491b1096c1c408e116f0566f0c5aee6a6dc6c2204648f79f435e2d00d5d5cfaf

Reporting entityTotally Promotional

Victim entityTotally Promotional

Incidentdiscovered Jul 6, 2015

Stated responseEngaged a computer security firm to investigate

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov