DisclosureLens
HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Birdsong Peanuts

bd_3f20d4a4bd0f0749 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jul 9, 2025

Filed

Jul 18, 2025

To disclose

9 days

Affected

4state residents only

Linked

4 filings

Confidence

65%
Full breach record for Birdsong Peanuts →

Birdsong Peanuts reported an external system breach (hacking) on June 23, 2025, discovered on July 9, 2025. The incident affected 4 Maine residents. Personal identifiers were compromised. The company provided 12 months of credit monitoring and identity theft restoration services through TransUnion.

Maine clockDiscovered Jul 9, 2025 → Filed with AG Jul 18, 20259d ✓ ME AG ≤30d9 days discovery → filing
⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 16 days
discovery → filing · 9 days

Jun 23, 2025

Begins

Jul 9, 2025

Discovered

Jul 18, 2025

Filed

vs. sector median

7 wks faster

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Filing propagation · 4 filings · 4 states

View merged incident ↗
Vermont State AGJul 18 · first
Massachusetts State AGJul 18 · first
Maine State AGJul 18 · first · this page
Texas State AG+4d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.