HackingRetail & ConsumerTechnologyRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

Setuno, Inc.

bd_3dddd7397fc09754 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 29, 2021

Filed

Feb 21, 2021

To disclose

23 days

Affected · nationwide

1,6789 in this filing

Linked

3 filings

Confidence

66%

Full breach record for Setuno, Inc. →

Setuno, Inc. (d/b/a Shopping Cart Elite) reported an external system breach (hacking) occurring between May 4, 2020, and May 11, 2020. The incident compromised names and financial account/credit card numbers (including security codes/PINs). 1,678 individuals were affected, including 9 Maine residents. The breach was discovered on January 29, 2021, and written notification was sent on February 10, 2021. No identity theft protection services were offered.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jan 29, 2021 → Filed with AG Feb 21, 202123d ✓ ME AG ≤30d23 days discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 270 days

discovery → filing · 23 days

May 4, 2020

Begins

Jan 29, 2021

Discovered

Feb 21, 2021

Filed

vs. sector median

4 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_f2b9292fe0f7a4a22021-02-21Verified
Indiana State AGbd_e0fa9a70926ea4ee2021-02-10 · +11dVerified

Name: Setuno, Inc.
norm: setuno

Name: Setuno, Inc.
norm: setuno
Also named: Setuno, Inc.dba oflegal entity
Shopping Cart Elitedba oftrade name
Industry: Retail & ConsumerllmTechnologyllm

Discovered: Jan 29, 2021
Breach occurred: May 4, 2020 – May 11, 2020
Undetected for: 270 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 10, 2021
Affected individuals: 1,678state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected consumers
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 23 days(23 days from discovery to filing)
Compliance flags: ME AG ≤30d · 23d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jan 29, 2021
→ Filed with AG: Feb 21, 2021
23d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jan 29, 2021 → Filed with AG: Feb 21, 2021	23d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Indiana State AGFeb 10 · first

Massachusetts State AG+11d

Maine State AG+11d · this page

Pattern: first filing Feb 10 (IN), last Feb 21 (ME) — a 11-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/0aba5b11-c219-4a4f-b5b7-e118ece0210d.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 21, 2021
Raw hash: 4c79c880fb71a207358ffc577a665a0220b115f58d053fa9c84db3bd30bf2bda

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entitySetuno, Inc.

Victim entitySetuno, Inc.

Incidentdiscovered Jan 29, 2021

Stated responseSent written notification to affected consumers

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov