HackingRetail & ConsumerRetailData ExfiltratedTargetedIdentity (basic)Government IDHighContained

NHB Holdings LLC

bd_39e15dc15022addb · schema v1 · pii pii-v1

Severity

High

Discovered

Jan 11, 2025

Filed

Aug 28, 2025

To disclose

33 weeks

Affected · nationwide

9,4761 in this filing

Linked

2 filings

Confidence

65%

Full breach record for NHB Holdings LLC →

NHB Holdings, LLC (New Horizons) disclosed an external system breach where unauthorized actors acquired files containing names and Social Security numbers between Jan 6-10, 2025. Discovered Jan 11, 2025. 9,476 individuals affected. Notices sent Aug 28, 2025. Credit monitoring offered.

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Maine clockDiscovered Jan 11, 2025 → Filed with AG Aug 28, 2025229d ⏱ ME AG >30d33 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 5 days

discovery → filing · 33 weeks / 229 days

Jan 6, 2025

Begins

Jan 11, 2025

Discovered

Aug 28, 2025

Filed

vs. sector median

+23 wks slower

This filing is one of 2 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Indiana State AGbd_42eaa31ce25d80c82025-08-28Verified

Name: NHB Holdings LLC
norm: nhb holdings
Domain: nhbco.com

Name: NHB Holdings LLC
norm: nhb holdings
Domain: nhbco.com
Industry: Retail & Consumerllm

Discovered: Jan 11, 2025
Breach occurred: Jan 6, 2025 – Jan 10, 2025
Undetected for: 5 daysoccurrence → discovery
Materiality determined: —
Notification sent: Aug 28, 2025
Affected individuals: 9,476state + nationwide
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Notified federal law enforcementProviding written notice to other relevant state regulators
Initial access: exploit_public_facing

During the incident: Notified federal law enforcement regarding the event
Providing access to credit monitoring services for twelve (12) months, through TransUnion
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to other relevant state regulators
Providing written notice to the three (3) major consumer reporting agencies
Changes made: Working to implement additional safeguards and training to its employees
Reviewing policies, procedures and processes related to the storage and access of personal information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 33 weeks(229 days from discovery to filing)
Compliance flags: ME AG >30d · 229dME resident >60d · 229d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jan 11, 2025
→ Filed with AG: Aug 28, 2025
229d 30 days (soft) ME AG >30d
Maine
Discovered: Jan 11, 2025
→ Notified: Aug 28, 2025
229d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jan 11, 2025 → Filed with AG: Aug 28, 2025	229d	30 days (soft)	ME AG >30d
Maine	Discovered: Jan 11, 2025 → Notified: Aug 28, 2025	229d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Indiana State AGAug 28 · first

Maine State AGAug 28 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/c25d7355-f5b6-4438-9d7e-610440d53c6a.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 28, 2025
Raw hash: 67726a11d1d070283c77190dc607d574003f42a5c20e15ca2602ab78ed50a78d

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityNHB Holdings LLC

Victim entityNHB Holdings LLC

Incidentdiscovered Jan 11, 2025

Stated responseNotified federal law enforcement regarding the event

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov