HackingOtherSupply Chain (3P Vendor)Data ExfiltratedIdentity (basic)Financial accountMediumContained

Natural Wellness

bd_3928429513090d1e · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jul 29, 2022

Filed

Dec 9, 2022

To disclose

19 weeks

Affected · nationwide

7,66426 in this filing

Linked

4 filings

Confidence

66%

Full breach record for Natural Wellness →

Natural Wellness, a commercial entity based in Montgomery, NY, reported a third-party service provider breach affecting 7,664 individuals, including 26 Maine residents. The incident occurred between September 18, 2020, and February 3, 2022, and was discovered on July 29, 2022. The breach compromised names and financial account/credit card numbers. Written notification was sent on December 9, 2022.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jul 29, 2022 → Filed with AG Dec 9, 2022133d ✗ ME AG >90d19 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 679 days

discovery → filing · 19 weeks / 133 days

Sep 18, 2020

Begins

Jul 29, 2022

Discovered

Dec 9, 2022

Filed

vs. sector median

+11 wks slower

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Montana State AGbd_06cb4578ee0fcefd2022-12-09Candidate
Massachusetts State AGbd_6c7078de0240f6d32022-12-09Verified
Indiana State AGbd_cf4ded82fc53ca592022-11-29 · +10dVerified

Name: Natural Wellness
norm: natural wellness

Name: Natural Wellness
norm: natural wellness
Industry: Otherllm

Discovered: Jul 29, 2022
Breach occurred: Sep 18, 2020 – Feb 3, 2022
Undetected for: 679 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 9, 2022
Affected individuals: 7,664state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1195 Supply Chain Compromise
Threat actor: External
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: supply_chain

During the incident: Sent written notification to affected individuals
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 19 weeks(133 days from discovery to filing)
Compliance flags: ME AG >90d · 133dME resident >60d · 133d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jul 29, 2022
→ Filed with AG: Dec 9, 2022
133d 90 days ME AG >90d
Maine
Discovered: Jul 29, 2022
→ Notified: Dec 9, 2022
133d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jul 29, 2022 → Filed with AG: Dec 9, 2022	133d	90 days	ME AG >90d
Maine	Discovered: Jul 29, 2022 → Notified: Dec 9, 2022	133d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Indiana State AGNov 29 · first

Montana State AG+10d

Massachusetts State AG+10d

Maine State AG+10d · this page

Pattern: first filing Nov 29 (IN), last Dec 9 (ME) — a 10-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/53ce2a66-0499-4963-bc48-aad87c2bb4cf.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 9, 2022
Raw hash: ef98c9583b33d10d5ed9b0cfa39e0680ede89e9899f12dcd28de6c08d4bde7ae

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityNatural Wellness

Victim entityNatural Wellness

Incidentdiscovered Jul 29, 2022

Stated responseSent written notification to affected individuals

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov