PhysicalTechnologyInformationTheftCustomer Data InvolvedEmployee Data InvolvedGovernment IDIdentity (basic)HighResolved

Primedia, Inc. now known as RentPath, Inc.

bd_37b90724b1e3f1d4 · schema v1 · pii pii-v1

Severity

High

Discovered

Mar 6, 2013

Filed

Jul 1, 2013

To disclose

17 weeks

Affected · nationwide

36,308114 in this filing

Linked

2 filings

Confidence

66%

Full breach record for Primedia, Inc. now known as RentPath, Inc. →

Primedia, Inc. (n/k/a RentPath, Inc.) reported the theft of an unencrypted backup storage device containing PII (SSNs, names, addresses) of employees, former employees, and applicants. The incident was discovered on March 6, 2013. Notifications were sent starting May 23, 2013. Total affected individuals: 36,308 (114 in NH). Response included forensic analysis by FishNet and Kroll, and provision of credit monitoring services.

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Incident timeline

discovery → filing · 17 weeks / 117 days

Mar 6, 2013

Discovered

Jul 1, 2013

Filed

vs. sector median

2 wks faster

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

New Hampshire State AGbd_89c4d4f67a73b2e82013-05-31 · +31dCandidate

Name: Wilson, Elser, Moskowitz, Edelman & Wig LLP
norm: wilson elser moskowitz edelman wig

Name: Primedia, Inc. now known as RentPath, Inc.
norm: primedia inc now known as rentpath
Industry: Technologyllm

Discovered: Mar 6, 2013
Materiality determined: —
Notification sent: May 23, 2013
Affected individuals: 36,308state + nationwide
Data types: Government IDIdentity (basic)
Data elements: Social Security number
Attack vector: Unknown
MITRE ATT&CK: T1052 Exfiltration Over Physical Medium
Threat actor: ExternalFinancial

During the incident: Retained FishNet Security to recover and analyze data from backup tapes
Engaged Kroll Advisory Solutions to conduct forensic analysis and locate mailing addresses
Sent notification letters to affected individuals
Provided continuous credit monitoring and enhanced identity theft consultation and restoration services through Kroll
Changes made: Increased the security of data storage devices
Incorporated the use of encryption technologies
Improved physical security at facilities
Updated data retention policies
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 17 weeks(117 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings

View merged incident ↗

New Hampshire State AGMay 31 · first

New Hampshire State AG+31d · this page

Pattern: first filing May 31 (NH), last Jul 1 (NH) — a 31-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/primedia-rentpath-20130701.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 1, 2013
Raw hash: bc7c0aebb171e65b52a39e8573158c5bad0f6f51ee5dd4e5a1ff71e72208fe73

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityWilson, Elser, Moskowitz, Edelman & Wig LLP

Victim entityPrimedia, Inc. now known as RentPath, Inc.

Incidentdiscovered Mar 6, 2013

Stated responseRetained FishNet Security to recover and analyze data from backup tapes

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov