HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedIdentity (basic)Government IDMediumActive

Title 9 Sports, Inc.

bd_377c756a200d8304 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Nov 8, 2024

Filed

Feb 18, 2025

To disclose

15 weeks

Affected

Not disclosed

Linked

5 filings

Confidence

64%

Title 9 Sports, Inc. reported unauthorized access to its network from November 2 to November 8, 2024. The company discovered suspicious activity on November 8, 2024. The incident involved the exposure of names, contact information, and Social Security Numbers. Title 9 engaged third-party specialists, disabled the compromised account, and is offering identity theft protection services to affected individuals. The investigation is ongoing.

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California clockDiscovered Nov 8, 2024 → Notified Feb 21, 2025105d ✗ CA 60-day late15 weeks discovery → filing

Incident timeline

undetected · 6 days

discovery → filing · 15 weeks / 102 days

Nov 2, 2024

Begins

Nov 8, 2024

Discovered

Feb 18, 2025

Filed

vs. sector median

+5 wks slower

This filing is one of 5 filings about the same incident.View merged incident

A leak claim by safepay about this victim was first seen 86 days before this filing.View originating leak claim

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Maine State AGbd_04c152704d29a1252025-02-19 · +1dVerified
Montana State AGbd_080d16c8489b08e52025-02-20 · +2dVerified
Massachusetts State AGbd_9b8ba43ca1d859b62025-02-20 · +2dVerified
Vermont State AGbd_da2721e0d5ed27212025-02-21 · +3dVerified

Name: Title 9 Sports, Inc.
norm: title 9 sports
Domain: titlenine.com

Name: Title 9 Sports, Inc.
norm: title 9 sports
Domain: titlenine.com
Industry: Retail & Consumernaics map

Discovered: Nov 8, 2024
Breach occurred: Nov 2, 2024 – Nov 8, 2024
Undetected for: 6 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 21, 2025
Affected individuals: Not disclosed
Data types: Identity (basic)Government ID
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Initial access: valid_credentials

During the incident: Began an immediate internal investigation
Engaged third-party specialists to determine the full nature and scope of the incident
Disabled the account used to perpetrate the intrusion
Conducted a thorough review of the files at issue
Engaged third-party security, legal, and technical advisors
Implemented measures to reinforce security procedures
Changes made: Offering identity theft protection through IDX, A ZeroFox Company
Providing credit and CyberScan monitoring
Providing a $1,000,000 insurance reimbursement policy
Providing fully managed identity theft recovery services
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 15 weeks(102 days from discovery to filing)
Compliance flags: CA 60-day late · 105dLeak >30d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Nov 8, 2024
→ Notified: Feb 21, 2025
105d 60 days (analyst band, pre-2026 discoveries) CA 60-day late

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Nov 8, 2024 → Notified: Feb 21, 2025	105d	60 days (analyst band, pre-2026 discoveries)	CA 60-day late

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

California State AGFeb 18 · first · this page

Maine State AG+1d

Montana State AG+2d

Massachusetts State AG+2d

Vermont State AG+3d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-598815
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 18, 2025
Raw hash: 7bc848b98d2c4bf20e3193ea567256a44e7544942e500afc6b5985a782472886

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityTitle 9 Sports, Inc.

Victim entityTitle 9 Sports, Inc.

Incidentdiscovered Nov 8, 2024

Stated responseBegan an immediate internal investigation

ComplianceCA 60-day late

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov