HackingRetail & ConsumerRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

Green Bay Packers

bd_3241696b4194b627 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Oct 23, 2024

Filed

Jan 6, 2025

To disclose

17 days

Affected · nationwide

8,51416 in this filing

Linked

10 filings

Confidence

66%

Full breach record for Green Bay Packers →

Green Bay Packers, Inc. reported an external system breach (hacking) affecting its Pro Shop website. Malicious code allowed unauthorized access to customer data (name, address, email, credit card details) for purchases made between Sept 23 and Oct 23, 2024. 8,514 individuals affected; 16 in Maine. Discovered Dec 20, 2024. Notifications sent Jan 6, 2025. Credit monitoring offered.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Oct 23, 2024 → Filed with AG Jan 6, 202575d ⏱ ME AG >30d17 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 30 days

discovery → filing · 11 weeks / 75 days

Sep 23, 2024

Begins

Oct 23, 2024

Discovered

Jan 6, 2025

Filed

vs. sector median

5 wks faster

This filing is one of 10 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (9) · sorted by filing gap

New Hampshire State AGbd_1c79b4fb10fbe2b02025-01-06Verified
Montana State AGbd_3319e6e0b633bd922025-01-06Verified
Massachusetts State AGbd_58ab782d2131f6502025-01-06Verified
Wisconsin State AGbd_872a4fab4a12fc612025-01-06Verified

Show 5 more filings ↓up to 499d gap

California State AGbd_a742f8136d48612d2025-01-06Candidate
Vermont State AGbd_ae706003ff0647e82025-01-06Verified
Indiana State AGbd_bb8d1110067d538e2025-01-06Verified
Nebraska State AGbd_ef5e68b105a68c9a2025-01-06Verified
Maryland State AGbd_9404a971ada4801d2026-05-19 · +499dVerified

Name: QUARLES & BRADY LLP
norm: quarles brady

Name: Green Bay Packers
norm: green bay packers
Domain: packersproshop.com
Industry: Retail & Consumerllm

Discovered: Oct 23, 2024
Breach occurred: Sep 23, 2024 – Oct 23, 2024
Undetected for: 30 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 6, 2025
Affected individuals: 8,514state + nationwide
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Filed notification with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Temporarily disabled all payment and checkout capabilities on the Pro Shop website
Engaged outside cybersecurity experts to assist with the investigation
Required the vendor that hosts and manages the Pro Shop website to remove the malicious code from the checkout page
Refreshed passwords
Confirmed there were no remaining vulnerabilities
Changes made: Enhanced security protocols and controls
Enhanced technology and training
Worked with vendors to confirm enhancements to their security protocols
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 17 days(17 days from discovery to filing)
Compliance flags: ME AG >30d · 75d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Oct 23, 2024
→ Filed with AG: Jan 6, 2025
75d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Oct 23, 2024 → Filed with AG: Jan 6, 2025	75d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 10 filings · 10 states

View merged incident ↗

New Hampshire State AGJan 6 · first

Montana State AGJan 6 · first

Massachusetts State AGJan 6 · first

Wisconsin State AGJan 6 · first

California State AGJan 6 · first

Vermont State AGJan 6 · first

Indiana State AGJan 6 · first

Nebraska State AGJan 6 · first

Maine State AGJan 6 · first · this page

Maryland State AG+499d

Pattern: first filing Jan 6 (NH), last May 19 (MD) — a 499-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/2c04410f-cc52-45c8-8caa-9954b8fab8d7.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 6, 2025
Raw hash: 710a5a88c374bb11206806bbf1b9bbc413ed4265626cf777c287808cc4134c5c

Linked disclosures

Regulatory filings (9) · sorted by filing gap

Reporting entityQUARLES & BRADY LLP

Victim entityGreen Bay Packers

Incidentdiscovered Oct 23, 2024

Stated responseTemporarily disabled all payment and checkout capabilities on the Pro Shop website

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov