HackingRetail & ConsumerRetailStolen CredentialsVulnerability ExploitTargetedData ExfiltratedPIIIdentity (basic)Financial accountCredentialsLowContained

The Fruitful Yield, Inc.

bd_31b2fe8bdc390af7 · schema v1 · pii pii-v1

Severity

Low

Discovered

Mar 17, 2016

Filed

Apr 20, 2016

To disclose

5 weeks

Affected

15state residents only

Confidence

65%

Fruitful Yield, Inc. notified customers of a data breach affecting its e-commerce sites (FruitfulYield.com, NOW-2-U.com, VitaminExperts.com). Unauthorized access occurred between Jan 7 and Mar 21, 2016. Exposed data included names, addresses, credit card details (including CVV), and usernames/passwords. The company discovered the incident on March 17, 2016, via a service provider.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 70 days

discovery → filing · 5 weeks / 34 days

Jan 7, 2016

Begins

Mar 17, 2016

Discovered

Apr 20, 2016

Filed

vs. sector median

3 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed15 affectedView incident

Name: The Fruitful Yield, Inc.
norm: the fruitful yield

Name: The Fruitful Yield, Inc.
norm: the fruitful yield
Industry: Retail & Consumerllm

Discovered: Mar 17, 2016
Breach occurred: Jan 7, 2016 – Mar 21, 2016
Undetected for: 70 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 16, 2016
Affected individuals: 15state-resident count only
Data types: PIIIdentity (basic)Financial accountCredentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid AccountsT1056 Input Capture
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Analyzing our databases for unknown user accounts the unauthorized user may have created
Changing administrative account passwords
Put security patches in place
Removed files uploaded by the unauthorized user
Enhanced our Internet protocol (“IP”) address encryption
Updated encryption keys
Increased monitoring of log files
Further restricted access to our databases
Changes made: Put security patches in place
Enhanced our Internet protocol (“IP”) address encryption
Updated encryption keys
Increased monitoring of log files
Further restricted access to our databases
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(34 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/Fruitful-Yield-Health-Foods.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 20, 2016
Raw hash: 504c48db9d416766f2981269a654f127adace53611b88241ce5de6f9ca9073ac

Reporting entityThe Fruitful Yield, Inc.

Victim entityThe Fruitful Yield, Inc.

Incidentdiscovered Mar 17, 2016

Stated responseAnalyzing our databases for unknown user accounts the unauthorized user may have created

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov