AccidentalHealthcareHealthcareMisdeliveryDelayed DiscoveryCustomer Data InvolvedIdentity (basic)Government IDHighResolved

Thirty Madison, Inc.

bd_302dfa7a19762555 · schema v1 · pii pii-v1

Severity

High

Discovered

Aug 25, 2020

Filed

Oct 9, 2020

To disclose

6 weeks

Affected · nationwide

1,0471 in this filing

Linked

2 filings

Confidence

65%

Full breach record for Thirty Madison, Inc. →

Thirty Madison, Inc., which operates Keeps and Keeps.com, reported an inadvertent disclosure of personal information affecting 1,047 individuals. The incident occurred between July 8, 2018, and July 31, 2020, and was discovered on August 25, 2020. The compromised information included names and driver's license or non-driver identification card numbers. In response, the company offered one year of credit monitoring and identity theft protection services through Experian.

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Maine clockDiscovered Aug 25, 2020 → Filed with AG Oct 9, 202045d ⏱ ME AG >30d6 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 779 days

discovery → filing · 6 weeks / 45 days

Jul 8, 2018

Begins

Aug 25, 2020

Discovered

Oct 9, 2020

Filed

vs. sector median

5 wks faster

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Massachusetts State AGbd_a0bd6f53c4c252dd2020-10-09Verified

Name: Thirty Madison, Inc.
norm: thirty madison

Name: Thirty Madison, Inc.
norm: thirty madison
Also named: Thirty Madison, Inc.dba oflegal entity
Keeps and Keeps.comdba oftrade name
Industry: Healthcarellm

Discovered: Aug 25, 2020
Breach occurred: Jul 8, 2018 – Jul 31, 2020
Undetected for: 779 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 9, 2020
Affected individuals: 1,047state + nationwide
Data types: Identity (basic)Government ID
Data elements: Driver's licence number
Attack vector: Unknown

Changes made: Offered one year of credit monitoring and identity theft protection through Experian
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(45 days from discovery to filing)
Compliance flags: ME AG >30d · 45d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Aug 25, 2020
→ Filed with AG: Oct 9, 2020
45d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Aug 25, 2020 → Filed with AG: Oct 9, 2020	45d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Massachusetts State AGOct 9 · first

Maine State AGOct 9 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/301688f4-f7b6-40d1-b542-0bdc342f29d4.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 9, 2020
Raw hash: e71950bfc758015a86cf8f8cd9477b39f29d74627821966274cf674c6e02e0e7

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityThirty Madison, Inc.

Victim entityThirty Madison, Inc.

Incidentdiscovered Aug 25, 2020

Stated responseOffered one year of credit monitoring and identity theft protection through Experian

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov