HackingHacking OtherCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsMediumContained

Astral Brands, Inc.

bd_300ee5d95478ae95 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 22, 2023

Filed

Apr 25, 2023

To disclose

5 weeks

Affected · nationwide

1,8841 in this filing

Linked

5 filings

Confidence

75%

Full breach record for Astral Brands, Inc. →

Astral Brands, Inc. reported a data breach to the Maine Attorney General, stating that an external system breach (hacking) occurred between September 16, 2022, and September 17, 2022. The breach was discovered on March 22, 2023. The compromised information includes names and financial account/card numbers with their access codes. One Maine resident was affected out of 1,884 total individuals. Affected individuals were notified in writing on April 21, 2023, and offered 12 months of credit monitoring services through TransUnion.

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Maine clockDiscovered Mar 22, 2023 → Filed with AG Apr 25, 202334d ⏱ ME AG >30d5 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 187 days

discovery → filing · 5 weeks / 34 days

Sep 16, 2022

Begins

Mar 22, 2023

Discovered

Apr 25, 2023

Filed

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Massachusetts State AGbd_0aa52b0ed851b5792023-04-25Verified
Indiana State AGbd_265288ccc0fa99c52023-04-25Verified
Montana State AGbd_ed54394177ee3ce92023-04-25Candidate
New Hampshire State AGbd_1f7d7ddaa79fcd732023-05-01 · +6dVerified

Name: Astral Brands, Inc.
norm: astral brands

Name: Astral Brands, Inc.
norm: astral brands

Discovered: Mar 22, 2023
Breach occurred: Sep 16, 2022 – Sep 17, 2022
Undetected for: 187 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 21, 2023
Affected individuals: 1,884state + nationwide
Data types: Identity (basic)Financial accountFinancial credentials
Data elements: Financial account number
Attack vector: Unauthorized Access

During the incident: Sent written notification to affected individuals.
Changes made: Offered 12 months of credit monitoring with TransUnion.
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(34 days from discovery to filing)
Compliance flags: ME AG >30d · 34d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 22, 2023
→ Filed with AG: Apr 25, 2023
34d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 22, 2023 → Filed with AG: Apr 25, 2023	34d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Massachusetts State AGApr 25 · first

Indiana State AGApr 25 · first

Montana State AGApr 25 · first

Maine State AGApr 25 · first · this page

New Hampshire State AG+6d

Pattern: first filing Apr 25 (MA), last May 1 (NH) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/b6c3cb9e-866c-45dd-89ed-1ce29a9e369f.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 25, 2023
Raw hash: efed08704c276043075a3dba3085a655a30d41a8fbcaf08ca0b9a734748ae2f1

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityAstral Brands, Inc.

Victim entityAstral Brands, Inc.

Incidentdiscovered Mar 22, 2023

Stated responseSent written notification to affected individuals.

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov