HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Zullas LC

bd_2f7626a151348af8 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Oct 23, 2024

Filed

Feb 25, 2025

To disclose

18 weeks

Affected

6state residents only

Linked

8 filings

Confidence

65%

Full breach record for Zullas LC →

Zullas LC dba Café Zupas LC notified the Maryland AG of a data event affecting 6 Maryland residents. Unauthorized actors accessed the network between Oct 21-23, 2024, viewing or copying names and Social Security numbers. The company engaged third-party specialists, cooperated with federal law enforcement, and notified affected individuals and credit bureaus.

J jump to incidentP pin to compareR raw source

Maryland clock✗ MD AG >90d18 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 2 days

discovery → filing · 18 weeks / 125 days

Oct 21, 2024

Begins

Oct 23, 2024

Discovered

Feb 25, 2025

Filed

vs. sector median

+9 wks slower

This filing is one of 8 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Indiana State AGbd_1a73b16986b021ca2025-02-25Verified
Nebraska State AGbd_3184a7101bbb4d7f2025-02-25Verified
Vermont State AGbd_371ba1d20a7127e62025-02-25Verified
Montana State AGbd_80d667b75c28fe3e2025-02-25Candidate

Show 3 more filings ↓up to 24d gap

New Hampshire State AGbd_aa357fe5d7efd0652025-02-25Verified
Massachusetts State AGbd_d969ebf35dfc9b2a2025-02-25Verified
Illinois State AGbd_3de3e3391bb506f02025-02-01 · +24dVerified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Zullas LC
norm: zullas lc
Also named: Zullas LCdba oflegal entity
Café Zupas LCdba oftrade name
Industry: Retail & Consumerllm

Discovered: Oct 23, 2024
Breach occurred: Oct 21, 2024 – Oct 23, 2024
Undetected for: 2 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 25, 2025
Affected individuals: 6state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated Collection
Threat actor: External
Regulator citations: Notified Maryland Attorney GeneralNotified Equifax, Experian, and TransUnion

During the incident: Took steps to secure their systems
Launched an investigation into the nature and scope of the activity with the assistance of third-party cybersecurity and data privacy specialists
Cooperating with federal law enforcement’s investigation into the event
Providing individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators
Providing written notice... to the three (3) major credit reporting agencies: Equifax, Experian, and TransUnion
Changes made: Working to implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 18 weeks(125 days from discovery to filing)
Compliance flags: MD AG >90d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 8 states

View merged incident ↗

Illinois State AGFeb 1 · first

Indiana State AG+24d

Nebraska State AG+24d

Vermont State AG+24d

Montana State AG+24d

New Hampshire State AG+24d

Massachusetts State AG+24d

Maryland State AG+24d · this page

Pattern: first filing Feb 1 (IL), last Feb 25 (MD) — a 24-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.maryland.gov/resources-info/SBN%20Documents/2025/ITU-376421.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 25, 2025
Raw hash: 43a5ac5f2cd25540b6aaece040c60f77b9e1513d18987816c44cfdcad9c402c3

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityZullas LC

Incidentdiscovered Oct 23, 2024

Stated responseTook steps to secure their systems

ComplianceMD AG >90d

Extraction provenanceno artifact recorded

Source provenanceoag.maryland.gov