AccidentalRetail & ConsumerRetailMisconfigurationData ExfiltratedIdentity (basic)PIILowContained

Hello Cake, Inc.

bd_2cc023aaa64cfa67 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 25, 2025

Filed

Sep 19, 2025

To disclose

8 weeks

Affected

50state residents only

Linked

2 filings

Confidence

64%

Full breach record for Hello Cake, Inc. →

Hello Cake, Inc. notified Montana AG of a data breach involving a misconfigured cloud storage file. An unauthorized third party accessed and copied the file on July 25, 2025. Data included names, DOB, and prescription details. No SSN or financial data was involved. Investigation concluded August 22, 2025.

J jump to incidentP pin to compareR raw source

Incident timeline

discovery → filing · 8 weeks / 56 days

Jul 25, 2025

Begins

Jul 25, 2025

Discovered

Sep 19, 2025

Filed

vs. sector median

on median

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

California State AGbd_1a1e67285f4e73762025-09-19Verified

Name: Hello Cake, Inc.
norm: hello cake

Name: Hello Cake, Inc.
norm: hello cake
Industry: Retail & Consumerllm

Discovered: Jul 25, 2025
Breach occurred: Jul 25, 2025
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: 50state-resident count only
Data types: Identity (basic)PII
Attack vector: Misconfiguration
MITRE ATT&CK: T1074 Data Staged
Threat actor: External

During the incident: Promptly removed the file from the system
Corrected the security settings
Conducted a detailed review of the file
Implemented additional safeguards
Changes made: Implemented additional safeguards to help protect your information going forward
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 weeks(56 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

California State AGSep 19 · first

Montana State AGSep 19 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/2025/09/Consumer-notification-letter-54.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 19, 2025
Raw hash: 3172bf68e735402ec0110379888253cad18cbbfec0656b59c2c1501a8fc0f596

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityHello Cake, Inc.

Victim entityHello Cake, Inc.

Incidentdiscovered Jul 25, 2025

Stated responsePromptly removed the file from the system

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov