HackingOtherCustomer Data InvolvedGovernment IDIdentity (basic)HighContained

A New Leaf, Inc.

bd_2c7c091fe98f2686 · schema v1 · pii pii-v1

Severity

High

Discovered

Mar 30, 2021

Filed

Dec 30, 2021

To disclose

39 weeks

Affected · nationwide

17,1501 in this filing

Linked

6 filings

Confidence

65%

Full breach record for A New Leaf, Inc. →

A New Leaf, Inc. reported an external system breach (hacking) occurring on March 30, 2021. The incident compromised names and Social Security Numbers of approximately 17,150 individuals, including one Maine resident. The organization notified affected individuals in writing on December 30, 2021, and provided 12 months of credit monitoring through Experian.

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Maine clockDiscovered Mar 30, 2021 → Filed with AG Dec 30, 2021275d ✗ ME AG >90d39 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 39 weeks / 275 days

Mar 30, 2021

Begins

Mar 30, 2021

Discovered

Dec 30, 2021

Filed

vs. sector median

+31 wks slower

This filing is one of 6 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

HHS OCRbd_06f4302a57cf9dd82021-12-30Verified
Massachusetts State AGbd_2aa6c1e6fbaac72b2021-12-30Verified
Montana State AGbd_b6f649de0381726e2021-12-30Verified
Indiana State AGbd_c0ea290bddb4cfee2021-12-30Verified

Show 1 more filing ↓up to 4d gap

New Hampshire State AGbd_9293db60da31e5e32022-01-03 · +4dVerified

Name: A New Leaf, Inc.
norm: a new leaf

Name: A New Leaf, Inc.
norm: a new leaf
Industry: Otherllm

Discovered: Mar 30, 2021
Breach occurred: Mar 30, 2021
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 30, 2021
Affected individuals: 17,150state + nationwide
Data types: Government IDIdentity (basic)
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Initial access: exploit_public_facing

During the incident: Sent written notification to affected individuals
Offered 12 months of fraud and identity theft protection and monitoring through Experian
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 39 weeks(275 days from discovery to filing)
Compliance flags: ME AG >90d · 275dME resident >180d · 275d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 30, 2021
→ Filed with AG: Dec 30, 2021
275d 90 days ME AG >90d
Maine
Discovered: Mar 30, 2021
→ Notified: Dec 30, 2021
275d 180 days ME resident >180d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 30, 2021 → Filed with AG: Dec 30, 2021	275d	90 days	ME AG >90d
Maine	Discovered: Mar 30, 2021 → Notified: Dec 30, 2021	275d	180 days	ME resident >180d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

HHS OCRDec 30 · first

Massachusetts State AGDec 30 · first

Montana State AGDec 30 · first

Indiana State AGDec 30 · first

Maine State AGDec 30 · first · this page

New Hampshire State AG+4d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/b4c80dfe-c367-43ed-8f25-7fab46e8eab2.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 30, 2021
Raw hash: b510941cef118502cf1364e96ea6d63fe053775445a65dbc166905b76a01892f

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityA New Leaf, Inc.

Victim entityA New Leaf, Inc.

Incidentdiscovered Mar 30, 2021

Stated responseSent written notification to affected individuals

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov