HackingTechnologyInformationStolen CredentialsCustomer Data InvolvedCredentialsLowContained

Niche.com Inc.

bd_2a2b58c80c2f9886 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 24, 2019

Filed

Aug 20, 2019

To disclose

27 days

Affected

Not disclosed

Confidence

64%

Full breach record for Niche.com Inc. →

Niche.com Inc. disclosed that on July 24, 2019, it discovered an automated attack against its website login point. The attacker used username and password pairs from externally available sources to attempt to gain access to user accounts. Successful logins were detected for certain users, leading Niche to lock accounts and prompt password resets. The incident involved credentials (usernames and passwords). Niche implemented heightened monitoring and employee training as remediation.

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California clockDiscovered Jul 24, 2019 → Notified Aug 16, 201923d ✓ CA 60-day OK27 days discovery → filing

Incident timeline

discovery → filing · 27 days

Jul 24, 2019

Begins

Jul 24, 2019

Discovered

Aug 20, 2019

Filed

vs. sector median

15 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.ConfirmedView incident

Name: Niche.com Inc.
norm: nichecom
Domain: niche.com

Name: Niche.com Inc.
norm: nichecom
Domain: niche.com
Industry: Technologyllm

Discovered: Jul 24, 2019
Breach occurred: Jul 24, 2019
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Aug 16, 2019
Affected individuals: Not disclosed
Data types: Credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Initial access: valid_credentials

During the incident: Disabled potentially compromised passwords
Locked user accounts
Prompted users to reset passwords
Increased employee training
Enhanced monitoring of changes to our login endpoint
Implemented heightened controls to monitor our login system and alert our cybersecurity staff for unusual conditions
Changes made: Reviewing and revising our processes and practices, as needed, to minimize the risk of future incidents like this one
Continue to train employees and implement additional system controls and safeguards
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 27 days(27 days from discovery to filing)
Compliance flags: CA 60-day OK · 23d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Jul 24, 2019
→ Notified: Aug 16, 2019
23d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Jul 24, 2019 → Notified: Aug 16, 2019	23d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-149877
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 20, 2019
Raw hash: 73719272e77f2c9447afc107580f481f916f2382f9afd768fcb7739e8ad7d82c

Reporting entityNiche.com Inc.

Victim entityNiche.com Inc.

Incidentdiscovered Jul 24, 2019

Stated responseDisabled potentially compromised passwords

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov