HackingHospitalityHospitalityTargetedData ExfiltratedIdentity (basic)MediumContained

54 Below Inc.

bd_28c67e365e40b647 · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 15, 2025

Filed

May 7, 2026

To disclose

51 weeks

Affected · nationwide

13,62217 in this filing

Linked

4 filings

Confidence

66%

Full breach record for 54 Below Inc. →

54 Below Inc. reported an external system breach on May 15, 2025, where an unknown actor gained unauthorized access to its network. The incident affected 13,622 individuals, including 17 Maine residents. Personal information, including names, was potentially accessed. The company engaged external cybersecurity experts, implemented additional security features, and notified affected individuals on May 5, 2026, offering 12 months of credit monitoring and identity protection services.

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Maine clockDiscovered May 15, 2025 → Filed with AG May 7, 2026357d ✗ ME AG >90d51 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 51 weeks / 357 days

May 15, 2025

Begins

May 15, 2025

Discovered

May 7, 2026

Filed

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Vermont State AGbd_0371695ca03d43b82026-05-08 · +1dVerified
Indiana State AGbd_b1f92cda7f4a31852026-05-05 · +2dCandidate
Massachusetts State AGbd_e4a2de33aca0e0ef2026-05-12 · +5dVerified

Name: 54 Below Inc.
norm: 54 below

Name: 54 Below Inc.
norm: 54 below
Industry: Hospitalityllm

Discovered: May 15, 2025
Breach occurred: May 15, 2025
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 5, 2026
Affected individuals: 13,622state + nationwide
Data types: Identity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Took immediate steps to ensure network was secure
Launched an investigation with the support of external cybersecurity experts
Implemented additional security features to reduce the risk of a similar incident occurring in the future
Offering complimentary credit monitoring and identity theft protection services
Changes made: Implemented additional security features to reduce the risk of a similar incident occurring in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 51 weeks(357 days from discovery to filing)
Compliance flags: ME AG >90d · 357dME resident >180d · 355d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: May 15, 2025
→ Filed with AG: May 7, 2026
357d 90 days ME AG >90d
Maine
Discovered: May 15, 2025
→ Notified: May 5, 2026
355d 180 days ME resident >180d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: May 15, 2025 → Filed with AG: May 7, 2026	357d	90 days	ME AG >90d
Maine	Discovered: May 15, 2025 → Notified: May 5, 2026	355d	180 days	ME resident >180d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Indiana State AGMay 5 · first

Maine State AG+2d · this page

Vermont State AG+3d

Massachusetts State AG+7d

Pattern: first filing May 5 (IN), last May 12 (MA) — a 7-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/f4524e3e-0526-4c8f-9f1a-08e90a686f50.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 7, 2026
Raw hash: 5a7a6a6d85d0b827dd35f1fed585464e64338157336bc5194efafb28b7e4c370

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entity54 Below Inc.

Victim entity54 Below Inc.

Incidentdiscovered May 15, 2025

Stated responseTook immediate steps to ensure network was secure

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov