Social EngineeringTechnologyInformationPhishingCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Government IDMediumActive

Zizzl LLC

bd_246ac523b34e6d46 · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 30, 2025

Filed

Aug 14, 2025

To disclose

11 weeks

Affected

1state residents only

Linked

5 filings

Confidence

66%

Full breach record for Zizzl LLC →3 incidents on file

zizzl llc notified the New Hampshire Attorney General of a data event involving one NH resident. An employee's email was compromised via a phishing email between May 29-30, 2025. The breach exposed names, SSNs, DOBs, and employee IDs. zizzl engaged forensic specialists, secured the account, and provided 24 months of credit monitoring. The incident was discovered on May 30, 2025, and notifications were sent on July 24, 2025.

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Incident timeline

undetected · 1 days

discovery → filing · 11 weeks / 76 days

May 29, 2025

Begins

May 30, 2025

Discovered

Aug 14, 2025

Filed

vs. sector median

on median

This filing is one of 5 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Indiana State AGbd_029462cee2d5dfef2025-08-14Verified
Nebraska State AGbd_4f348ec47759d4e52025-08-14Verified
Massachusetts State AGbd_701bf63693833e692025-08-14Verified
HHS OCRbd_285f42665c341c872025-08-22 · +8dVerified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Zizzl LLC
norm: zizzl
Industry: Technologyllm

Discovered: May 30, 2025
Breach occurred: May 29, 2025 – May 30, 2025
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Jul 24, 2025
Affected individuals: 1state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing Link
Threat actor: External
Regulator citations: Notified New Hampshire Attorney General's Consumer Protection & Antitrust Bureau
Initial access: phishing_link

During the incident: Secured the employee's email account
Engaged third-party cybersecurity specialists
Launched an investigation
Conducted a comprehensive review of the account
Supplemented missing address information for notification
Notified relevant state and federal regulators
Provided 24 months of complimentary credit monitoring through Experian
Changes made: Implementing additional safeguards and training to employees
Reviewing existing policies and procedures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 11 weeks(76 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Indiana State AGAug 14 · first

Nebraska State AGAug 14 · first

Massachusetts State AGAug 14 · first

New Hampshire State AGAug 14 · first · this page

HHS OCR+8d

Pattern: first filing Aug 14 (IN), last Aug 22 (WI) — a 8-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/zizzl-20250814.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 14, 2025
Raw hash: ffa3328fd911e219885083d30469d447f6cd8241dae0df0f613e16cdb30e7fe2

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityZizzl LLC

Incidentdiscovered May 30, 2025

Stated responseSecured the employee's email account

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov