HackingRetail & ConsumerTechnologyRetailVulnerability ExploitStolen CredentialsTargetedData ExfiltratedIdentity (basic)Financial accountFinancial credentialsLowContained

Eye Buy Direct, Inc.

bd_2414a44e33b33fc0 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jun 16, 2015

Filed

Oct 13, 2015

To disclose

17 weeks

Affected

22state residents only

Linked

2 filings

Confidence

66%

Full breach record for Eye Buy Direct, Inc. →4 incidents on file

EyeBuyDirect, Inc. notified the New Hampshire Attorney General on October 13, 2015, of a data breach affecting 22 state residents. Unauthorized access occurred between Feb 9 and May 30, 2015, via hackers using a Russian IP. Exposed data included names, addresses, phone numbers, emails, credit card numbers, and CVV codes. Discovery was June 16, 2015. Forensic investigation confirmed the intrusion. Remediation included identity protection services for victims.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 127 days

discovery → filing · 17 weeks / 119 days

Feb 9, 2015

Begins

Jun 16, 2015

Discovered

Oct 13, 2015

Filed

vs. sector median

+9 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Massachusetts State AGbd_5e200cc48f18818c2015-10-16 · +3dVerified

Name: Eye Buy Direct, Inc.
norm: eye buy direct
Domain: eyebuydirect.com

Name: Eye Buy Direct, Inc.
norm: eye buy direct
Domain: eyebuydirect.com
Industry: Retail & ConsumerllmTechnologyllm

Discovered: Jun 16, 2015
Breach occurred: Feb 9, 2015 – May 30, 2015
Undetected for: 127 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 13, 2015
Affected individuals: 22state-resident count only
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid AccountsT1530 Data from Cloud Storage Object
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Office of the Attorney General
Initial access: exploit_public_facing

During the incident: Disabled the offending technology
Commenced a forensic investigation
Retained forensic investigators to assess the incident
Implemented additional security measures
Changes made: Implemented additional security measures designed to reduce the likelihood of similar incidents occurring in the future
Arranged to have AllClear ID protect your identity for 12 months at no cost
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 17 weeks(119 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

New Hampshire State AGOct 13 · first · this page

Massachusetts State AG+3d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/eyebuydirect-20151013.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 13, 2015
Raw hash: a254afbb338d16dd1ad7d00dfcf8557a6c5c1e21f06f9491bc33ff69e65324cb

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityEye Buy Direct, Inc.

Victim entityEye Buy Direct, Inc.

Incidentdiscovered Jun 16, 2015

Stated responseDisabled the offending technology

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov