DisclosureLens
HackingCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsMediumResolved

Heartland Alliance

bd_23693f388b81a2c9 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Dec 8, 2022

Filed

Dec 19, 2022

To disclose

11 days

Affected · nationwide

54,9143 in this filing

Linked

8 filings

Confidence

50%
Full breach record for Heartland Alliance

Heartland Alliance, a non-profit organization, reported a data breach that affected 54,914 individuals, including 3 Maine residents. The breach, an external system hacking incident, occurred between January 2, 2022, and January 26, 2022, and was discovered on December 8, 2022. The compromised information included names or other personal identifiers in combination with financial account numbers or credit/debit card numbers, along with their security codes, access codes, passwords, or PINs. Affected individuals were notified in writing on December 15, 2022. Heartland Alliance offered 12 months of identity theft protection services through IDX, which includes credit monitoring, dark web monitoring, and identity protection services.

Leak gap clock Leak >180d11 days discovery → filing
AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 340 days
discovery → filing · 11 days

Jan 2, 2022

Begins

Dec 8, 2022

Discovered

Dec 19, 2022

Filed

This filing is one of 8 about the same incident.View merged incident
A leak claim by suncrypt about this victim predates this filing by 314 days.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (1)

Regulatory filings (6) · sorted by filing gap

Show 2 more filingsup to 41d gap

Filing propagation · 7 filings · 6 states

View merged incident ↗

Pattern: first filing Nov 8 (IL), last Jan 1 (IL) — a 54-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.