HackingManufacturingRetail & ConsumerManufacturingCustomer Data InvolvedData ExfiltratedDelayed DiscoveryIdentity (basic)Government IDMedium

PepsiCo, Inc.

bd_22b3a44cd5d861c1 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 4, 2021

Filed

Oct 6, 2022

To disclose

19 months

Affected · nationwide

9491 in this filing

Linked

4 filings

Confidence

65%

Full breach record for PepsiCo, Inc. →3 incidents on file

PepsiCo, Inc. reported a data breach impacting 949 individuals, which occurred between February 24, 2021, and March 4, 2021. The breach was discovered on March 4, 2021, and was described as an external system breach or hacking incident. The compromised information included names and driver's license numbers. Affected individuals were notified on October 7, 2022, and were offered 24 months of credit monitoring and identity protection services.

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Maine clockDiscovered Mar 4, 2021 → Filed with AG Oct 6, 2022581d ⏱ ME AG >30d19 months discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 8 days

discovery → filing · 19 months / 581 days

Feb 24, 2021

Begins

Mar 4, 2021

Discovered

Oct 6, 2022

Filed

This filing is one of 4 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Massachusetts State AGbd_ba82f2616ad444342022-10-06Verified
Indiana State AGbd_246439017d2116ac2022-10-07 · +1dVerified
Montana State AGbd_270b604ec92037982022-10-07 · +1dVerified

Name: PepsiCo, Inc.
norm: pepsico

Name: PepsiCo, Inc.
norm: pepsico
Industry: ManufacturingllmRetail & Consumerllm

Discovered: Mar 4, 2021
Breach occurred: Feb 24, 2021 – Mar 4, 2021
Undetected for: 8 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 7, 2022
Affected individuals: 949state + nationwide
Data types: Identity (basic)Government ID
Data elements: Driver's licence number
Attack vector: Unauthorized Access
Threat actor: External

During the incident: Offered IDX credit monitoring and identity protection services for a duration of 24 months.
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 19 months(581 days from discovery to filing)
Compliance flags: ME AG >30d · 581dME resident >60d · 582d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 4, 2021
→ Filed with AG: Oct 6, 2022
581d 30 days (soft) ME AG >30d
Maine
Discovered: Mar 4, 2021
→ Notified: Oct 7, 2022
582d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 4, 2021 → Filed with AG: Oct 6, 2022	581d	30 days (soft)	ME AG >30d
Maine	Discovered: Mar 4, 2021 → Notified: Oct 7, 2022	582d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Massachusetts State AGOct 6 · first

Maine State AGOct 6 · first · this page

Indiana State AG+1d

Montana State AG+1d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/281cfdac-2ccc-433e-8131-7bc25e244918.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 6, 2022
Raw hash: 7bace29e53efbe5d4020f5813e0cd46aabfc8d08ad02df7f98bfee08fd4a3c15

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityPepsiCo, Inc.

Victim entityPepsiCo, Inc.

Incidentdiscovered Mar 4, 2021

Stated responseOffered IDX credit monitoring and identity protection services for a duration of 24 months.

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov