HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

East Coast Seafood Group LLC

bd_21d231e1103dab05 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 28, 2021

Filed

Jul 7, 2021

To disclose

10 weeks

Affected · nationwide

1,467733 in this filing

Linked

3 filings

Confidence

66%

Full breach record for East Coast Seafood Group LLC →

East Coast Seafood Group LLC reported an external system breach (hacking) occurring between November 10, 2020, and December 4, 2020. The incident was discovered on April 28, 2021, affecting 1,467 individuals, including 733 Maine residents. The breach compromised names and financial account numbers (including credit/debit card numbers with security codes/PINs). The company provided written notification on July 7, 2021, and offered 24 months of credit monitoring and identity restoration services through Kroll.

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Maine clockDiscovered Apr 28, 2021 → Filed with AG Jul 7, 202170d ⏱ ME AG >30d10 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 169 days

discovery → filing · 10 weeks / 70 days

Nov 10, 2020

Begins

Apr 28, 2021

Discovered

Jul 7, 2021

Filed

vs. sector median

+2 wks slower

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_f9a019bc6f8604cb2021-07-07Verified
New Hampshire State AGbd_86a5e126002602682021-07-12 · +5dVerified

Name: East Coast Seafood Group LLC
norm: east coast seafood
Domain: myseafood.com

Name: East Coast Seafood Group LLC
norm: east coast seafood
Domain: myseafood.com
Industry: Retail & Consumerllm

Discovered: Apr 28, 2021
Breach occurred: Nov 10, 2020 – Dec 4, 2020
Undetected for: 169 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jul 7, 2021
Affected individuals: 1,467state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected consumers
Offered 24 months of credit monitoring and identity restoration services through Kroll
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 10 weeks(70 days from discovery to filing)
Compliance flags: ME AG >30d · 70d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Apr 28, 2021
→ Filed with AG: Jul 7, 2021
70d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Apr 28, 2021 → Filed with AG: Jul 7, 2021	70d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Massachusetts State AGJul 7 · first

Maine State AGJul 7 · first · this page

New Hampshire State AG+5d

Pattern: first filing Jul 7 (MA), last Jul 12 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/1e880a67-db5a-44af-988e-025b22af7dd0.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 7, 2021
Raw hash: 0870d1168c599946158819c333e952c2ac1245afe7e5c56e7c76946b6943d008

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityEast Coast Seafood Group LLC

Victim entityEast Coast Seafood Group LLC

Incidentdiscovered Apr 28, 2021

Stated responseSent written notification to affected consumers

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov