Social EngineeringTechnologyRetail & ConsumerInformationPhishingStolen CredentialsData ExfiltratedCustomer Data InvolvedEmployee Data InvolvedPIIIdentity (basic)Government IDPHIHealth (basic)CredentialsMediumContained

Vitalize LLC

bd_20ed98456bda8277 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 1, 2019

Filed

Apr 19, 2019

To disclose

11 weeks

Affected

11state residents only

Linked

2 filings

Confidence

65%

Full breach record for Vitalize LLC →

Vitalize LLC (Bodybuilding.com) notified employees and customers of a data breach triggered by a phishing email in July 2018. Unauthorized access occurred in Feb 2019. Data potentially accessed includes HR data, PHI (SSN, DOB, health claims), and customer credentials. No evidence of misuse found. Vitalize engaged forensic investigators, reset passwords, and offered 2 years of Experian IdentityWorks.

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Incident timeline

undetected · 215 days

discovery → filing · 11 weeks / 77 days

Jul 1, 2018

Begins

Feb 1, 2019

Discovered

Apr 19, 2019

Filed

vs. sector median

8 wks faster

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Massachusetts State AGbd_cae5d3de1290be302019-04-19Verified

Name: Vitalize LLC
norm: vitalize
Domain: bodybuilding.com

Name: Vitalize LLC
norm: vitalize
Domain: bodybuilding.com
Industry: TechnologyllmRetail & Consumerllm

Discovered: Feb 1, 2019
Breach occurred: Jul 1, 2018
Undetected for: 215 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 24, 2019
Affected individuals: 11state-resident count only
Data types: PIIIdentity (basic)Government IDPHIHealth (basic)Credentials
Data elements: Date of birth
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing LinkT1078 Valid AccountsT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Initial access: phishing_link

During the incident: Engaged one of the leading data security firms to conduct a thorough investigation
Brought in external forensic consultants that specialize in cyber attacks
Working with leading security experts to address any vulnerabilities
Continue to monitor our systems for unauthorized access
Introduced additional security measures
Resetting Bodybuilding.com customers’ passwords on their next log-in
Coordinating with law enforcement to investigate the incident
Offering a complimentary two-year membership of Experian’s IdentityWorks
Changes made: Address any vulnerabilities
Remediate the incident
Introduced additional security measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 11 weeks(77 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Massachusetts State AGApr 19 · first

Montana State AGApr 19 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/OCP/CON-Employee-Notice.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 19, 2019
Raw hash: 62cade9922a572ff994288c5f5e68fd9a62a93f628c354c44ca8a4be594b0e7f

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityVitalize LLC

Victim entityVitalize LLC

Incidentdiscovered Feb 1, 2019

Stated responseEngaged one of the leading data security firms to conduct a thorough investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov