HackingRetail & ConsumerRetailStolen CredentialsCapture Stored DataTargetedCustomer Data InvolvedIdentity (basic)Financial accountCredentialsLowContained

Piech Sales Company, LLC

bd_20d8e8e79ea881ba · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 19, 2014

Filed

Jan 14, 2015

To disclose

26 days

Affected

49state residents only

Linked

3 filings

Confidence

66%

Full breach record for Piech Sales Company, LLC →2 incidents on file

Piech Sales Company LLC (dba ValuePetSupplies.com) reported a security breach affecting 49 New Hampshire residents. Malicious code was installed on servers between Nov 25 and Dec 29, 2014, capturing names, addresses, payment card info (including CVV), emails, and passwords. Discovered Dec 19, 2014. Notices mailed Jan 12, 2015.

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Incident timeline

undetected · 24 days

discovery → filing · 26 days

Nov 25, 2014

Begins

Dec 19, 2014

Discovered

Jan 14, 2015

Filed

vs. sector median

4 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

California State AGbd_1716ca80054f84aa2015-01-14Candidate
Massachusetts State AGbd_8ae0e1360771a9802015-01-20 · +6dVerified

Name: Piech Sales Company, LLC
norm: piech sales
Domain: valuepetsupplies.com
Industry: Retail - Pet Supplies

Name: Piech Sales Company, LLC
norm: piech sales
Domain: valuepetsupplies.com
Industry: Retail - Pet Supplies
Also named: Piech Sales Company, LLCdba oflegal entity
ValuePetSupplies.comdba oftrade name
Industry: Retail & Consumerllm

Discovered: Dec 19, 2014
Breach occurred: Nov 25, 2014 – Dec 29, 2014
Undetected for: 24 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 12, 2015
Affected individuals: 49state-resident count only
Data types: Identity (basic)Financial accountCredentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input CaptureT1074 Data Staged
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Office of the Attorney General
Initial access: exploit_public_facing

During the incident: Engaged security professionals to remove the malicious files and verify that the servers had been secured
Locked down the portions of the website where malicious code was found
Installed additional security and monitoring functions
Mailed written notice of the breach to affected consumers
Changes made: Engaging outside experts
Locking down the portions of the website where malicious code was found
Installing additional security and monitoring functions
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 26 days(26 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

California State AGJan 14 · first

New Hampshire State AGJan 14 · first · this page

Massachusetts State AG+6d

Pattern: first filing Jan 14 (CA), last Jan 20 (MA) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/piech-sales-20150114.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 14, 2015
Raw hash: ad6ea012ea238cbc6dc0a04ecee3de49820ea488e315871c47b83da4e0a8fb78

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityPiech Sales Company, LLC

Victim entityPiech Sales Company, LLC

Incidentdiscovered Dec 19, 2014

Stated responseEngaged security professionals to remove the malicious files and verify that the servers had been secured

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov