HackingRetail & ConsumerRetailCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Government IDPHIMediumContained

MARKWINS BEAUTY BRANDS, INC.

bd_1b085344350e1dfa · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 25, 2023

Filed

Jun 13, 2023

To disclose

15 weeks

Affected

Not disclosed

Linked

2 filings

Confidence

65%

Full breach record for MARKWINS BEAUTY BRANDS, INC. →2 incidents on file

Markwins Beauty Brands, Inc. notified consumers of an unauthorized access incident. An unauthorized actor accessed limited information on or around February 15, 2023. The company discovered the incident on February 25, 2023, following a network disruption. Affected data may include names, dates of birth, Social Security numbers, and health insurance information. The company engaged forensic specialists, secured its network, and offered 12 months of identity monitoring via Kroll.

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California clockDiscovered Feb 25, 2023 → Notified May 1, 202365d ✗ CA 60-day late15 weeks discovery → filing

Incident timeline

undetected · 10 days

discovery → filing · 15 weeks / 108 days

Feb 15, 2023

Begins

Feb 25, 2023

Discovered

Jun 13, 2023

Filed

vs. sector median

+8 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Indiana State AGbd_a93169e41b1e535a2023-06-13Verified

Name: MARKWINS BEAUTY BRANDS, INC.
norm: markwins beauty brands

Name: MARKWINS BEAUTY BRANDS, INC.
norm: markwins beauty brands
Industry: Retail & Consumerllm

Discovered: Feb 25, 2023
Breach occurred: Feb 15, 2023
Undetected for: 10 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 1, 2023
Affected individuals: Not disclosed
Data types: Identity (basic)Government IDPHI
Data elements: Social Security numberDate of birth
Attack vector: Unknown
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External

During the incident: Took steps to secure our network
Engaged a third-party forensic specialists
Enhanced the security of our network
Secured the services of Kroll to provide identity monitoring service for twelve (12) months
Changes made: Enhanced the security of our network
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 15 weeks(108 days from discovery to filing)
Compliance flags: CA 60-day late · 65d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Feb 25, 2023
→ Notified: May 1, 2023
65d 60 days (analyst band, pre-2026 discoveries) CA 60-day late

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Feb 25, 2023 → Notified: May 1, 2023	65d	60 days (analyst band, pre-2026 discoveries)	CA 60-day late

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Indiana State AGJun 13 · first

California State AGJun 13 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-567921
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 13, 2023
Raw hash: 9ddc974a0be7c9901cca30627e8cb5b42fac741bbb32b75f3099bba9908adfc7

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityMARKWINS BEAUTY BRANDS, INC.

Victim entityMARKWINS BEAUTY BRANDS, INC.

Incidentdiscovered Feb 25, 2023

Stated responseTook steps to secure our network

ComplianceCA 60-day late

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov