HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedTargetedIdentity (basic)PIIMediumContained

General Mills, Inc.

bd_14605ff6dc06d830 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Dec 5, 2022

Filed

Jan 12, 2023

To disclose

5 weeks

Affected

18,268state residents only

Confidence

69%

Full breach record for General Mills, Inc. →

General Mills, Inc. reported a cybersecurity incident affecting BettyCrocker.com users. Between Nov 18 and Dec 31, 2022, unauthorized actors used stolen credentials to access accounts. Data exposed included names, DOBs, and addresses for some users. 18,268 Washington residents affected. Investigation completed Jan 3, 2023.

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Washington clock⏱ WA AG >30d5 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 17 days

discovery → filing · 5 weeks / 38 days

Nov 18, 2022

Begins

Dec 5, 2022

Discovered

Jan 12, 2023

Filed

vs. sector median

2 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed18,268 affectedView incident

Name: General Mills, Inc.
norm: general mills

Name: General Mills, Inc.
norm: general mills
Industry: Retail & Consumerllm

Discovered: Dec 5, 2022
Breach occurred: Nov 18, 2022 – Dec 31, 2022
Undetected for: 17 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 3, 2023
Affected individuals: 18,268state-resident count only
Data types: Identity (basic)PII
Data elements: NameDate of birth
WA-stated cause: Cyberattack
WA-stated duration: lifecycle 1-99dexposure 1-99d
WA-stated discovery: Found while ongoing
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1114 Email Collection
Threat actor: External
Initial access: valid_credentials

During the incident: Started an investigation to determine if any individuals were impacted
Began to take immediate steps to reset all users’ passwords
Enhanced the security of our systems
Changes made: Enhanced the security of our systems
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(38 days from discovery to filing)
Compliance flags: WA AG >30d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://agportal-s3bucket.s3.amazonaws.com/databreach/BreachA17394.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 12, 2023
Raw hash: a6a84b79bebe4eeae45ab1b4dccccf81eac11b452414e7336d2c3aee715bc380

Reporting entityGeneral Mills, Inc.

Victim entityGeneral Mills, Inc.

Incidentdiscovered Dec 5, 2022

Stated responseStarted an investigation to determine if any individuals were impacted

ComplianceWA AG >30d

Extraction provenanceno artifact recorded

Source provenanceagportal-s3bucket.s3.amazonaws.com