HackingRetail & ConsumerRetailPhishingStolen CredentialsCustomer Data InvolvedTargetedIdentity (basic)Government IDFinancial accountMediumContained

Rosa Mexicano

bd_1330d828a8cb995b · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 19, 2021

Filed

Mar 26, 2021

To disclose

5 weeks

Affected

15state residents only

Linked

4 filings

Confidence

66%

Full breach record for Rosa Mexicano →

Rosa Mexicano Company notified the NH Attorney General of unauthorized access to employee email accounts between Oct 6 and Nov 4, 2020. On Feb 19, 2021, the company determined that 15 NH residents' PII (SSN, DL, financial account) was potentially accessed. Notices were mailed March 25, 2021, offering 1 year of credit monitoring.

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Incident timeline

undetected · 136 days

discovery → filing · 5 weeks / 35 days

Oct 6, 2020

Begins

Feb 19, 2021

Discovered

Mar 26, 2021

Filed

vs. sector median

2 wks faster

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Massachusetts State AGbd_b8f77f6ef62d33d62021-03-25 · +1dCandidate
California State AGbd_dba253cc125808772021-03-25 · +1dVerified
Maine State AGbd_ebff6668de831aa22021-03-25 · +1dVerified

Name: BAKER & HOSTETLER LLP
norm: baker hostetler

Name: Rosa Mexicano
norm: rosa mexicano
Domain: rosamexicano.com
Industry: Retail & Consumerllm

Discovered: Feb 19, 2021
Breach occurred: Oct 6, 2020 – Nov 4, 2020
Undetected for: 136 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 25, 2021
Affected individuals: 15state-resident count only
Data types: Identity (basic)Government IDFinancial account
Data elements: Social Security number
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing LinkT1078 Valid AccountsT1114 Email Collection
Threat actor: ExternalFinancial
Regulator citations: Notified Attorney General Gordon MacDonald, Office of the Attorney General, Concord, NH
Initial access: phishing_link

During the incident: Secured the accounts
Launched an investigation with assistance from a computer forensics firm
Reviewed the emails and attachments contained in the email accounts to identify individuals whose information may have been accessible
Providing written notice via United States Postal Service mail to the New Hampshire residents
Offering a complimentary one-year membership in credit monitoring and identity theft protection services through Experian
Changes made: Implementing additional policies and security features to enhance its security posture
Increasing employee cybersecurity training
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(35 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Massachusetts State AGMar 25 · first

California State AGMar 25 · first

Maine State AGMar 25 · first

New Hampshire State AG+1d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/rosa-mexicano-20210326.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 26, 2021
Raw hash: 79c2423af0f6c3cecfa8953990b342fc988f3cda5ccb4d347bf187bb1d9ee426

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityBAKER & HOSTETLER LLP

Victim entityRosa Mexicano

Incidentdiscovered Feb 19, 2021

Stated responseSecured the accounts

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov