DisclosureLens
HackingCustomer Data InvolvedLowContained

Healthy Lifestyle Brands LLC

bd_0eb94b9efc219899 · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 30, 2020

Filed

Nov 12, 2020

To disclose

13 days

Affected

1scope not determined

Confidence

50%
Full breach record for Healthy Lifestyle Brands LLC

Healthy Lifestyle Brands LLC reported an external system breach that occurred and was discovered on October 30, 2020. The incident affected one Maine resident who was notified on November 13, 2020. The type of information compromised was not specified in the public notice.

Maine clockDiscovered Oct 30, 2020Filed with AG Nov 12, 202013d ME AG ≤30d13 days discovery → filing
occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 13 days

Oct 30, 2020

Begins

Oct 30, 2020

Discovered

Nov 12, 2020

Filed

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed1 affectedView incident

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.