HackingCustomer Data InvolvedLowContained
Healthy Lifestyle Brands LLC
bd_0eb94b9efc219899 · schema v1 · pii pii-v1
Full breach record for Healthy Lifestyle Brands LLC →Healthy Lifestyle Brands LLC reported an external system breach that occurred and was discovered on October 30, 2020. The incident affected one Maine resident who was notified on November 13, 2020. The type of information compromised was not specified in the public notice.
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Maine clockDiscovered Oct 30, 2020 → Filed with AG Nov 12, 202013d ✓ ME AG ≤30d13 days discovery → filing
⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Incident timeline
discovery → filing · 13 days
Oct 30, 2020
Begins
Oct 30, 2020
Discovered
Nov 12, 2020
Filed
Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed1 affectedView incident
Evidence ladder
Leak-site claim
Attacker assertion only. Establishes: claim date, group, alleged victim.
Press / market report
Unlocks: incident narrative, operational impact. Still no compliance clock.
State AG / regulator filingThis record
Unlocks: discovery date, data types, affected count, compliance clock.
SEC 8-K / victim statement
Unlocks: materiality, stated response, full audit trail. Ceiling removed.