HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedPIIIdentity (basic)LowContained

Pyramid ETC Companies LLC

bd_0ccb13065d64833a · schema v1 · pii pii-v1

Severity

Low

Discovered

Sep 18, 2024

Filed

Dec 6, 2024

To disclose

11 weeks

Affected

1state residents only

Linked

2 filings

Confidence

65%

Full breach record for Pyramid ETC Companies LLC →2 incidents on file

Pyramid ETC Companies, LLC notified the NH Attorney General that an unauthorized actor accessed its network between Sept 3-18, 2024. The breach was discovered on Sept 18, 2024. One NH resident's personal information was compromised. Pyramid engaged forensic investigators, reported to the FBI, and offered credit monitoring.

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Incident timeline

undetected · 15 days

discovery → filing · 11 weeks / 79 days

Sep 3, 2024

Begins

Sep 18, 2024

Discovered

Nov 15, 2024

Scope determined

Dec 6, 2024

Filed

vs. sector median

+4 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Indiana State AGbd_eaec13419b85b40b2024-12-06Candidate

Name: Pyramid ETC Companies LLC
norm: pyramid etc companies

Name: Pyramid ETC Companies LLC
norm: pyramid etc companies
Industry: Retail & Consumerllm

Discovered: Sep 18, 2024
Breach occurred: Sep 3, 2024 – Sep 18, 2024
Undetected for: 15 daysoccurrence → discovery
Materiality determined: Nov 15, 2024
Notification sent: Dec 6, 2024
Affected individuals: 1state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: Reported this incident to the FBI
Initial access: valid_credentials

During the incident: Worked to contain the threat and secure the internal environment
Commenced a prompt and thorough investigation into the incident
Worked very closely with external cybersecurity professionals
Reported this incident to the FBI
Providing the affected resident with notification of this incident
Offering the affected resident with complimentary credit monitoring services
Changes made: Continually evaluate and modify our practices and internal controls to enhance the security and privacy of your information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 11 weeks(79 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Indiana State AGDec 6 · first

New Hampshire State AGDec 6 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/pyramid-etc-20241206.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 6, 2024
Raw hash: 5ea58b79487533ca98d618dd27f105b51cfd81f848f853f5d5ba72bd08d05031

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityPyramid ETC Companies LLC

Victim entityPyramid ETC Companies LLC

Incidentdiscovered Sep 18, 2024

Stated responseWorked to contain the threat and secure the internal environment

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov