HackingOtherData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDFinancial accountFinancial credentialsHighContained

The Branch Group, Inc.

bd_0c5da6f639159c04 · schema v1 · pii pii-v1

Severity

High

Discovered

Jan 14, 2025

Filed

Oct 15, 2025

To disclose

39 weeks

Affected · nationwide

5,9414 in this filing

Linked

4 filings

Confidence

66%

Full breach record for The Branch Group, Inc. →2 incidents on file

The Branch Group, Inc. reported an external system breach (hacking) occurring on January 13, 2025, discovered on January 14, 2025. The incident affected 5,941 individuals nationwide, including 4 Maine residents. Compromised data included names, SSNs, driver's licenses, government IDs, passport numbers, and payment card details. The company engaged forensic specialists, rebuilt affected systems, and provided 12 months of credit monitoring services.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jan 14, 2025 → Filed with AG Oct 15, 2025274d ✗ ME AG >90d39 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 1 days

discovery → filing · 39 weeks / 274 days

Jan 13, 2025

Begins

Jan 14, 2025

Discovered

Oct 15, 2025

Filed

vs. sector median

+31 wks slower

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Nebraska State AGbd_c8e9cf2596e347a22025-10-15Verified
Indiana State AGbd_2fdd7aceb486cfeb2025-10-14 · +1dCandidate
New Hampshire State AGbd_fd2d50550eb2a6f72025-10-21 · +6dVerified

Name: The Branch Group, Inc.
norm: the branch

Name: The Branch Group, Inc.
norm: the branch
Industry: Otherllm

Discovered: Jan 14, 2025
Breach occurred: Jan 13, 2025
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Oct 15, 2025
Affected individuals: 5,941state + nationwide
Data types: Identity (basic)Government IDFinancial accountFinancial credentials
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Filed notification with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Engaged third-party forensic specialists to assist with securing the network environment and investigating the extent of any unauthorized activity
Wiped and rebuilt affected systems
Bolstered network security
Reviewed and altered policies, procedures, and network security software
Provided 12 months of complimentary credit monitoring and identity theft protection services through TransUnion/Cyberscout
Changes made: Wiped and rebuilt affected systems
Bolstered network security
Reviewed and altered policies, procedures, and network security software relating to the security of systems and servers
Changed how data is stored and managed
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 39 weeks(274 days from discovery to filing)
Compliance flags: ME AG >90d · 274dME resident >180d · 274d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jan 14, 2025
→ Filed with AG: Oct 15, 2025
274d 90 days ME AG >90d
Maine
Discovered: Jan 14, 2025
→ Notified: Oct 15, 2025
274d 180 days ME resident >180d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jan 14, 2025 → Filed with AG: Oct 15, 2025	274d	90 days	ME AG >90d
Maine	Discovered: Jan 14, 2025 → Notified: Oct 15, 2025	274d	180 days	ME resident >180d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Indiana State AGOct 14 · first

Nebraska State AG+1d

Maine State AG+1d · this page

New Hampshire State AG+7d

Pattern: first filing Oct 14 (IN), last Oct 21 (NH) — a 7-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/431002be-ffe0-48ae-9479-71c41fb9eb3a.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 15, 2025
Raw hash: 8e981655206079a029eee69b1c1c4767540ef6bb771167f7c884207dc9fe49fa

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityThe Branch Group, Inc.

Victim entityThe Branch Group, Inc.

Incidentdiscovered Jan 14, 2025

Stated responseEngaged third-party forensic specialists to assist with securing the network environment and investigating the extent of any unauthorized activity

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov